Abstract
I firstly came across Professor Johann Engelhard, albeit not in person, in a special Issue of Management International Review (MIR) published in 1991. The title of the article that captured my immediate interest was “Paradigm Shift in International Business Research: From Partist and Eclectic Approaches to the GAINS Paradigm”. I read this article in my office at the Starnberger See, in 1992, if I recall correctly.
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Fuchs, M. (2016). The Process of Internationalization, Managerial Decision Making and the Forgotten Paradigm Shift. In: Eckert, S., Trautnitz, G. (eds) Internationales Management und die Grundlagen des globalisierten Kapitalismus. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-09599-4_4
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