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Die Konstruktion von Geschäftsmodelltypologien – Das Beispiel der Diagnostik-Industrie

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Dienstleistungspotenziale und Geschäftsmodelle in der Personalisierten Medizin

Zusammenfassung

Neben unterschiedlichen Sichtweisen, was genau der Geschäftsmodellansatz erklärt und wie man ihn dementsprechend nutzen kann, ist eine weit verbreitete Nutzung die Analyse von der Geschäftstätigkeit eines Unternehmens. Die in Kapitel 1 vorgestellten Geschäftsmodell-Frameworks bieten einen Rahmen, mit dem nicht nur die Aktivitäten eines Unternehmens analysiert werden können, sondern auch um mehrere Geschäftsmodelle anschließend zu vergleichen. Bei einer ausreichend großen Menge an analysierten Geschäftsmodellen lassen sich so auch Typen identifizieren, die die besonderen Merkmale von Geschäftsmodellen hervorheben und gruppieren.

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Authors and Affiliations

  1. Lehrstuhl für Innovationsmanagement und Entrepreneurship, Universität Potsdam, Potsdam, Deutschland

    Martin Kamprath

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  1. Martin Kamprath
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Correspondence to Martin Kamprath .

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Editors and Affiliations

  1. Universität Potsdam, Potsdam, Germany

    Elisabeth Eppinger

  2. Universität Potsdam, Potsdam, Germany

    Bastian Halecker

  3. Universität Potsdam, Potsdam, Germany

    Katharina Hölzle

  4. Universität Potsdam, Potsdam, Germany

    Martin Kamprath

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Kamprath, M. (2015). Die Konstruktion von Geschäftsmodelltypologien – Das Beispiel der Diagnostik-Industrie. In: Eppinger, E., Halecker, B., Hölzle, K., Kamprath, M. (eds) Dienstleistungspotenziale und Geschäftsmodelle in der Personalisierten Medizin. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-08403-5_8

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  • DOI: https://doi.org/10.1007/978-3-658-08403-5_8

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