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Das Bild in der politischen Kommunikation

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Handbuch Visuelle Kommunikationsforschung

Zusammenfassung

Der vorliegende Beitrag beleuchtet die Rolle von Bildern in der politischen Kommunikation aus unterschiedlichen Blickwinkeln. Neben verschiedenen theoretischen Zugängen wird die generelle Relevanz der visuellen politischen Kommunikation verdeutlicht. Inhaltliche Aspekte sowie Wirkungen visueller Darstellungen politischer Akteure werden unter Rückgriff auf empirische Daten dargelegt, wobei drei Darstellungsebenen (formale, personengebundene, inhaltliche Ebene) unterschieden werden. Die Bedeutung jeder Darstellungsebene wird zudem aus der Perspektive politischer und medialer Akteure sowie der RezipientInnen aufgezeigt und anhand von Beispielen aus der politischen Skandalforschung vertieft.

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Notes

  1. 1.

    Auf die Diskussion zur Unterscheidung von Frames und Attributen kann an dieser Stelle nicht weiter eingegangen werden, siehe dazu Levin et al. (2002).

  2. 2.

    Die Studie von Coleman und Wu (2015) firmiert unter Second-Level Agenda Setting, beide Forscherteams verwenden aber eine vergleichbare Operationalisierung der interessierenden Variablen.

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Authors and Affiliations

  1. Institut für Kommunikationspsychologie und Medienpädagogik, Department für Psychologie, Universität Koblenz-Landau, Landau, Deutschland

    Christian von Sikorski

  2. IWAF – Institut für Wissenskommunikation und angewandte Forschung, Wien, Österreich

    Cornelia Brantner

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  1. Faculty of Communication Sciences, Institute of Digital Technologies for Communication (ITDxC), USI Università della Svizzera italiana, Lugano, Switzerland

    Katharina Lobinger

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von Sikorski, C., Brantner, C. (2019). Das Bild in der politischen Kommunikation. In: Lobinger, K. (eds) Handbuch Visuelle Kommunikationsforschung. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-06508-9_8

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