Abstract
Based on a rhetorical, cognitive and contextual view of nonverbal communication this paper will examine the actio of politicians in relation to the concept of ethos and its possible argumentative dimensions of the nonverbal communication of Barack Obama and Hillary Clinton in their contest for the 2008 American Democratic presidential nomination. Focus will be on the qualities of nonverbal communication, such as energy and tempo, and how they can create meaning and credibility in the communication between the debaters and their audience.
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Gelang, M. (2013). Towards a Political Actio. In: Poggi, I., D’Errico, F., Vincze, L., Vinciarelli, A. (eds) Multimodal Communication in Political Speech. Shaping Minds and Social Action. PS 2010. Lecture Notes in Computer Science(), vol 7688. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-41545-6_3
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DOI: https://doi.org/10.1007/978-3-642-41545-6_3
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