Abstract
SME needs good tools to overcome the “grow or die” situation many of them reaches a few years after start. This paper describes the strategy of two SMEs, based on a short case study, in the context of Osterwalders’ Business Model Canvas. The investigation try to map whether SMEs, such as the given case studies, actually follow or can utilize a pattern towards success in line with Osterwalders Business Map Canvas. , The work suggests that the Canvas is suitable for mapping purposes of current activities, but not suitable as a “paradigm” or framework to follow when outlining strategies for the future.
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Frick, J., Ali, M.M. (2013). Business Model Canvas as Tool for SME. In: Prabhu, V., Taisch, M., Kiritsis, D. (eds) Advances in Production Management Systems. Sustainable Production and Service Supply Chains. APMS 2013. IFIP Advances in Information and Communication Technology, vol 415. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-41263-9_18
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DOI: https://doi.org/10.1007/978-3-642-41263-9_18
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-41262-2
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