Abstract
Mobile phones are becoming, if not already, an integral part of our lives. They have a wide range of applications, such as communication, gaming and commerce. Shopping in particular is a rapidly growing domain. Today, shoppers use their phones to make more informed shopping decisions by researching products and merchants, save money using price comparison, mobile coupons and daily deal apps, even purchase products directly on a mobile device. While mobile commerce and shopping apps are in the spotlight, one area that has received little attention is the role of the native capabilities of a mobile phone, such as the mobile camera, in the shopping process. This paper demonstrates the key role mobile photos play in the shopping process, documenting use cases, practices and pain points, and informing opportunity areas for mobile shopping applications and services.
Chapter PDF
Similar content being viewed by others
References
Bicheno, S.: Global Smartphone Installed Base Forecast by Operating System for 88 Countries: 2007 to 2017, http://www.strategyanalytics.com/default.aspx?mod=reportabstractviewer&a0=7834 (accessed June 2013)
Häkkilä, J., Huhtala, J., Sarjanoja, A., Schmidt, A.: Price tags, maps, recipes: mobile phone photos for functional purposes. In: Proc. of NordiCHI 2012, pp. 41–44. ACM, New York (2012)
Hillman, S., Neustaedter, C., Bowes, J., Antle, A.: Soft trust and mCommerce shopping behaviours. In: Proc. of MobileHCI 2012, pp. 113–122. ACM, New York (2012)
Kindberg, T., Spasojevic, M., Fleck, R., Sellen, A.: The Ubiquitous Camera: An In-Depth Study of Camera Phone Use. IEEE Pervasive Computing 4(2), 42–50 (2005)
NielsenWire, Mobile Devices Empower Today’s Shoppers In-Store and Online, http://www.nielsen.com/us/en/newswire/2012/mobile-devices-empower-todays-shoppers-in-store-and-online.html (accessed June 2013)
Smith, A.: In-store Mobile Commerce During the 2012 Holiday Shopping Season, http://pewinternet.org/Reports/2013/in-store-mobile-commerce.aspx (accessed June 2013)
Stafford, T., Gillenson, M.: Mobile Commerce: What it is and What it Could be. Communicaitons of the ACM 46(12) (2003)
U.S. Census Bureau Report, Quarterly Retail E-Commerce Sales, http://www.census.gov/retail/mrts/www/data/pdf/ec_current.pdf (accessed June 2013)
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2013 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Tohidi, M., Warr, A. (2013). The Bigger Picture: The Use of Mobile Photos in Shopping. In: Kotzé, P., Marsden, G., Lindgaard, G., Wesson, J., Winckler, M. (eds) Human-Computer Interaction – INTERACT 2013. INTERACT 2013. Lecture Notes in Computer Science, vol 8120. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-40498-6_71
Download citation
DOI: https://doi.org/10.1007/978-3-642-40498-6_71
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-40497-9
Online ISBN: 978-3-642-40498-6
eBook Packages: Computer ScienceComputer Science (R0)