Abstract
In the nonlinear environment, co-opetition strategy has become the main approach for modern enterprise to gain competitive advantages. Based on the analysis of new tendency of the enterprise strategy’s evolvement from antagonism to co-opetition, then the reason why co-opetition strategy occur and exist widely with the use of correlative theory is given, at last the influence of co-opetition on the traditional strategy pattern is described. The study shows that, taking the co-opetition strategy has great significance of enterprises for a profound longterm development.
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Li, Zh., Zhao, Mr. (2013). Study of “Co-opetition” Strategy in Nonlinear Environment. In: Qi, E., Shen, J., Dou, R. (eds) Proceedings of 20th International Conference on Industrial Engineering and Engineering Management. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-40072-8_113
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DOI: https://doi.org/10.1007/978-3-642-40072-8_113
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