Skip to main content
SpringerLink
Log in

e-Novation: A Platform for Innovation in the Digital Economy

  • Chapter
  • First Online:
Handbook of Strategic e-Business Management

Part of the book series: Progress in IS ((PROIS))

  • 6613 Accesses

Abstract

e-Novation is innovation developed and delivered through a collaborative information platform evolving in sophistication and capability in the digital economy era. A neo-Schumpeterian perspective of innovation through an age of technological revolution focused on computerising (digitising) the global economy running from about 1971 to about 2020 to 2030 in this chapter. A platform perspective is outlined, offering insights into developments in innovative digital technology and business, institutional, economic and social development. The Wide–Wide Web is discussed as a “Platform” (Web 2.0 and Social Media), with reference to e-Marketing 2.0 based on a Service-Dominant Logic Perspective (S-D Logic). Innovation sensemaking, visualisation, mapping and operationalization into collaborative information platforms are discussed, with reference to a selection of approaches for incorporating conscious and unconscious decision-making into software applications and systems––including Decision-System Analysis (DSA), Roadmapping, Business Models, Case-Base Reasoning (CBR) , and Cognitive Task Analysis (CTA). Next generation e-Novation will be characterised by development of an increasingly intelligent collaborative information platform capable of producing a fully digital innovation cycle (ideation, feasibility and digital commercialization), including new developments in “additive manufacturing”, and rendering of digital economy services––including group and individual digital “selves”.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 169.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 219.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 219.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  • Antonelli, C. (1992). The economics of information networks. Amsterdam, Elsevier.

    Google Scholar 

  • Armour, P. G. (2000). The case for a new business model: Is software a product or a medium? Communications of the ACM, 43, 19–22.

    Article  Google Scholar 

  • Arthur, W.B. (2002). Is the information revolution dead? Business 2.0, March, 65–72.

    Google Scholar 

  • Arthur, W. B. (2009). The nature of technology: What it is and how it evolves. London: Penguin Books.

    Google Scholar 

  • Berners-Lee, T., & Fischetti, M. (1999). Weaving the web: The past, present and future of the World Wide Web by its inventor. London: Orion Business.

    Google Scholar 

  • Berners-Lee, T., Hendler, J., & Lassila, O. (2001). The semantic web. Scientific American, 284(5), 34.

    Article  Google Scholar 

  • Blattberg, R. C., Glazer, R., & Little, J. D. C. (Eds.). (1994). The marketing information revolution. Boston Ma.: Harvard Business School Press.

    Google Scholar 

  • Bonnington, C. (2012). Wired gadget lab, 19 November, Report: Over 1 million apps have been submitted to iOS App Store. http://www.wired.com/gadgetlab/2012/11/report-1-million-apps/. Accessed 4 March 2013.

  • Brown, S. L., & Eisenhardt, K. M. (1998). Competing on the edge: Strategy as structured Chaos. Boston: Harvard Business School Press.

    Google Scholar 

  • Cao, L., & Yu, P. S. (2012). Behavior computing: Modeling, analysis, mining and decision. London: Springer.

    Google Scholar 

  • Carr, N. (2008). The big switch: Rewiring the world, From Edision to Google. New York: W. W. Norton & Company.

    Google Scholar 

  • Cavazza, F. (2012). Social media landscape 2012. http://www.fredcavazza.net/2012/02/22/social-media-landscape-2012/, Accessed 4 March 2013.

  • Chipman, S. F., Schraagen, J. M., & Shalin, V. L. (2000). Introduction to cognitive task analysis. In J. M Schraagen, S. F. Chipman & V. J. Shute (Eds.), Cognitive Task Analysis (pp. 1–24). Mahwah, NJ: Lawrence Erlbaum Associates.

    Google Scholar 

  • Chesbrough, H. (2006). Open innovation: The new imperative for creating and profiting from technology. Boston: Harvard Business School Press.

    Google Scholar 

  • Crandall, B., Klein, G., & Hoffmann, R. R. (2006). Working minds: A practitioner’s guide to cognitive task analysis. Cambridge, Ma.: MIT Press.

    Google Scholar 

  • D’Aveni, R. A. (1994). Hypercompetition. New York: Free Press.

    Google Scholar 

  • Dissel, M.C., Phaal, R., Farrukh, C.J., Probert, D.R. (2009). Value roadmapping: Here’s a systematic approach to supporting early-stage technology investment decisions. Research Technology Management, Nov–Dec, 45–53.

    Google Scholar 

  • Economist Intelligence Unit (EIU) (2010). Digital economy rankings 2010: Beyond e-readiness, EIU with The IBM Institute for Business Value.

    Google Scholar 

  • Evans, D. S., Hagu, A., & Schmalensee, R. (2006). Invisible engines: How software platforms drive innovation and transform industries. Cambridge Ma.: MIT Press.

    Google Scholar 

  • Freeman, C. (2011). Chapter eight: Schumpeter’s business cycles and techno-economic paradigms. In W. Drechsler, R. Kattel, E.S. Reinert (2011), Techno-economic paradigms: Essays in honour of Carlotta Perez, (The Anthem Other Canon Series), London: Anthem Press, 125–144.

    Google Scholar 

  • Freeman, C., & Louca, F. (2002). As time goes by: From the industrial revolutions to the information revolution. Oxford: Oxford University Press.

    Book  Google Scholar 

  • Freeman, C., & Perez, C. (1988). Structural crises of adjustment, business cycles and investment behaviour. In G. Dosi., C. Freeman., R. Nelson., G. Silverberg.,L.L. Soete (Eds.), Technical change and economic theory, Francis Pinter: London 1988, 38–66.

    Google Scholar 

  • Friedman, T. L. (2007). The world is flat 3.0: A brief history of the twenty-first century. New York: Picador.

    Google Scholar 

  • Gawer, A., & Cusanamo, M. A. (2002). Platform leadership: How Intel, Microsoft, and Cisco drive industry innovation. Boston: Harvard Business School Press.

    Google Scholar 

  • Gerschenfeld, N. (2005). FAB: The coming revolution on your desktop: From personal computers to personal fabrication. New York: Basic Books.

    Google Scholar 

  • Geschka, H., & Hahnenwald, H. (2013). Scenario-based exploratory technology roadmaps: A method for the exploratin of technical trends. In M. G. Moechrle, R. Isenmann, & R. Phaal (Eds.), Technology roadmapping for strategy and innovation: Charting the route to success (pp. 123–136). Heideleerg: Springer.

    Chapter  Google Scholar 

  • Goetz, T. (2003). Open source everywhere wired, issue 11. 11, November, http://www.wired.com/wired/archive/11.11/opensource.html Accessed 4 March 2013.

  • Goldman, S. L., Nagel, R. N., & Preiss, K. (1995). Agile competitors and virtual organizations: Strategies for enriching the customer. New York: Van Nostrand Reinhold.

    Google Scholar 

  • Google (2013). “Google think: Insights” Homepage. http://www.google.com/think/. Accessed 12 March 2013.

  • Haeckel, S. H., (1994). Managing the information-intensive firm of 2001. In R.C. Blattberg, R. Glazer, J.D.C. Little (Eds.), The marketing information revolution, Boston, Ma. : Harvard Business School Press.

    Google Scholar 

  • Hoffmann, D. L., & Novak, T. P. (1996). Marketing hypermedia computer mediated environments: Conceptual foundations. Journal of Marketing, 60, 50–68.

    Article  Google Scholar 

  • Hoffmann, D. L., & Novak, T. P. Novak. (2009). Flow online: Lessons learned and future prospects. Journal of Interactive Marketing, 23, 23–34.

    Article  Google Scholar 

  • Howe, J. (2011). Crowdsourcing: A definition. http://www.crowdsourcing.com/cs/ Accessed 4 March 2013.

  • Huff, A. S. (1990). Mapping strategic thought. Chichester: Wiley.

    Google Scholar 

  • Hulbert, J., Farley, J. U., & Howard, J. A. (1972). Information processing and decision-making in marketing organizations. Journal of Marketing Research, 9(1), 75–77.

    Article  Google Scholar 

  • Hurwitz, J., Bloor, R. Baroudi, C., Kaufman, M. (2007). “Chapter 1: SOA what?” and “Chapter 2: Noah’s architecture” In J. Hurwitz, R. Bloor, C. Baroudi, M. Kaufman. Service oriented architecture for dummies, Wiley Publishing, New York, 7–30

    Google Scholar 

  • Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! the challenges and opportunities of social media. Business Horizons, 53, 59–68.

    Article  Google Scholar 

  • Kelly, K. (2007). The next 5,000 days of the web. TED Partner Series, EG Conference December 2007. http://www.ted.com/index.php/talks/kevin_kelly_on_the_next_5_000_days_of_the_web.html 4 March 2013.

  • King, R. (2011). CEO Guide to Technology: Getting a handle on big data with hadoop, bloomberg business week technology, 7 Sept. http://www.businessweek.com/technology/getting-a-handle-on-big-data-with-hadoop-09072011.html Accessed 4 March 2013.

  • Klein, G. (2000). Using Cognitive Task Analysis to Build a Cognitive Model, Proceedings of the IEA2000/HFES 2000 Congress.

    Google Scholar 

  • Kohli, A. K., & Jaworski, B. J. (1990). Market orientation: The construct, research propositions, and managerial implications. Journal of Marketing, 54(2), 1–18.

    Article  Google Scholar 

  • Krogh, G. V. (2003). Open-source software development. MIT Sloan Management Review, 44(3), 14–18.

    Google Scholar 

  • Kurzweil, R. (1995). The singularity is near, available online from 1995, published in book-form as: Kurzweil, R. (2006), The singularity is near: When humans transcend biology, New York: Penguin Books.

    Google Scholar 

  • Lipson, H., & Kurman, M. (2013). Fabricated: The new world of 3D printing. Indianapolis: Wiley.

    Google Scholar 

  • Low, D. R., & Pattinson, H. M. (2011). Chapter 4: Defining e-Novation. In H. M. Pattinson & D. R. Low (Eds.), e-novation for competitive advantage in collaborative globalization: Technologies for emerging e-Business strategies (pp. 49–57). Hershey Pa.: IGI Global.

    Chapter  Google Scholar 

  • Low, D.R., Lee, G., Pattinson, H.M., Adam, S. (2007). Web 2.0 effects on marketing management in the 21st century, Special Session, ANZMAC 2007, Dunedin, New Zealand, 3–5 Dec.

    Google Scholar 

  • Mobithinking (2013). Global mobile statistics 2013 Part A: Mobile subscribers; handset market share; mobile operators. http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/a#subscribers Accessed 4 March 2013.

  • Moechrle, M. G., Isenmann, R., & Phaal, R. (2013). Basics of technology roadmapping. In M. G. Moechrle, R. Isenmann, & R. Phaal (Eds.), Technology roadmapping for strategy and innovation: Charting the route to success (pp. 1–9). Heidelberg: Springer.

    Chapter  Google Scholar 

  • Moore, G. A. (1995). Inside the Tornado: Marketing strategies from silicon valley’s cutting edge. New York: HarperBusiness.

    Google Scholar 

  • Narver, J.C., Slater, S.F. (1990). The effect of a market orientation on business profitability. Journal of Marketing, 54(4), 20–35.

    Google Scholar 

  • O’Reilly, T. (2005). What is Web 2.0? Design patterns and business models for the next generation of software. http://oreilly.com/web2/archive/what-is-web-20.html, Accessed 4 March 2013.

  • O’Reilly, T., Batelle, J. (2009). Special report: web squared: Web 2.0 five years on, Web 2.0 Summit, 1–13.

    Google Scholar 

  • Osterwalder, A., & Pigneur, Y. (2010). Business model generation: A handbook for visionaries, gaem changers, and challengers. Hoboken, NJ: Wiley.

    Google Scholar 

  • Park, K. (2005). The internet as a complex adaptive system. In K. Park, W. Willinger (Eds.) (2005), The internet as a large-scale complex system (a volume in The Santa Fe Institute Studies In The Sciences Of Complexity, New York, Oxford University Press, 1–89.

    Google Scholar 

  • Pattinson, H.M.(2010). The e-novation project: e-Marketing 2.0 and beyond. In Proceedings of ANZMAC 2010 Conference, Christchurch, 29 Nov to 1 Dec.

    Google Scholar 

  • Pattinson, H.M.(2011). The e-novation project: From Web 2.0 to social media marketing. In Proceedings of ANZMAC 2011 Conference, Perth, 28–30 Nov.

    Google Scholar 

  • Pattinson, H. M. (2012). Chapter 11: Marketing strategies for the digital economy. In O. Walker, J. Gountas, F. Mavondo, & J. Mullins (Eds.), Marketing strategy: A decision-focused approach (2nd ed.). Sydney: McGraw-Hill.

    Google Scholar 

  • Pattinson, H. M., & Low, D. R. (Eds.). (2011a). e-novation for competitive advantage in collaborative globalization: Technologies for emerging e-business strategies. IGI Global: Hershey Pa.

    Google Scholar 

  • Pattinson, H. M., & Low, D. R. (2011b). Next generation collaborative information platforms. In H. M. Pattinson & D. R. Low (Eds.), e-novation for competitive advantage in collaborative globalization: Technologies for emerging e-business strategies (pp. 253–273). Hershey Pa.: IGI Global.

    Chapter  Google Scholar 

  • Pattinson, H. M., & Sood, S. C. (2010). Marketers expressing the future: Scenario planning for marketing action. Futures, 42(4), 417–426.

    Article  Google Scholar 

  • Pattinson, H. M., & Woodside, A. G. (2007). Innovation and diffusion of software technology: Mapping strategies. Oxford: Elsevier.

    Google Scholar 

  • Peppers, D., & Rogers, M. (1996). The one to one future: Building relationships one customer at a time. New York: Currency Doubleday.

    Google Scholar 

  • Perez, C. (2002). Technological revolutions and financial capital: The dynamics of bubbles and golden ages. Cheltenham, U.K: Edward Elgar.

    Book  Google Scholar 

  • Perez, C. (2010). Technological revolutions and techno-economic paradigms. Cambridge Journal of Economics, 34(1), Jan, 185–202.

    Google Scholar 

  • Phaal, R., Farrukh, C., & Probert, D. R. (2013). Technology management roadmapping at the firm level. In M. G. Moechrle, R. Isenmann, & R. Phaal (Eds.), Technology roadmapping for strategy and innovation: Charting the route to success (pp. 13–29). Heidelberg: Springer.

    Chapter  Google Scholar 

  • Porter, M. E., (2006). What is strategy? Harvard Business Review, Nov/Dec, 61–78.

    Google Scholar 

  • Prahalad, C. K., & Ramaswamy, V. (2004). Co-creation experiences: The next practice in value creation. Journal of Interactive Marketing, 18(3), 5–14.

    Article  Google Scholar 

  • Raymond, E. S. (2001). The Cathedral and The Bazaar: musings on linux and open source by an accidental revolutionary (revised edition). Sebastopol Ca.: O’Reilly Media.

    Google Scholar 

  • Rayport, J. F., & Sviokla, J. J. (1994). Managing in the marketspace. Harvard Business Review, 72(6), 141–160.

    Google Scholar 

  • Rayport, J. F., & Sviokla, J. J. (1995). Exploiting the virtual value chain. Harvard Business Review, 73(6), 75–85.

    Google Scholar 

  • Roebuck, K. (2011). 3D printing. Ruislip, UK: Tebbo.

    Google Scholar 

  • Schank, R. C., Lyras, D., & Soloway, E. (2010). The future of decision-making: How revolutionary software can improve the ability to decide. New York: Palgrave MacMillan.

    Book  Google Scholar 

  • Schuh, G., Wemhoner, H., & Orilski, S. (2013). Technological Overall Concepts for Future-Oriented Roadmapping. In M.G. Moehrle, R. Isenmann, & R. Phaal (Eds.), Technology Roadmapping for Strategy and Innovation. Heidelberg, Springer.

    Google Scholar 

  • Schuler, D. (1994). Social computing. Communications of the ACM, 37(January), 1–2.

    Google Scholar 

  • Shadbolt, N., Hall, W., & Berners-Lee, T. (2006). The semantic web revisited. IEEE Intelligent Systems, 21(3), 96–101.

    Article  Google Scholar 

  • Sood, S. (2011). Chapter 12: e-Novation and start-up companies. In H. M. Pattinson & D. R. Low (Eds.), e-novation for competitive advantage in collaborative globalization: Technologies for emerging e-business strategies (pp. 197–209). Hershey Pa.: IGI Global.

    Chapter  Google Scholar 

  • Sood, S.C., Pattinson, H.M. (2010). After the perfect storm: B2B sales and consulting representations In Service-Dominant Markets”, IMP 2010, Budapest, 2–4 Sept 2010.

    Google Scholar 

  • Sood, S., Pattinson, H.M. (2011). 21st century applicability of the interaction model: Does pervasiveness of social media In B2B marketing increase business dependency on the interaction model? Conceptualising “Social” IMP”. Paper presented at the 27th annual IMP Conference, University of Strathclyde, Glasgow, UK, Sept 1–3.

    Google Scholar 

  • Spivack, N. (2010). Degrees of information and social connectivity graphic at www.mindingtheplanet.net, now www.novaspivack.com Accessed 4 March 2013.

  • Sullivan, D. (2011). The search engine revolution, TEDxOrangeCoast, 8 June 2011. http://www.youtube.com/watch?v=dt5IdrgRiEE Accessed 4 March 2013.

  • The Economist (2005). How to make almost anything; Brainscan, 11 June, 37.

    Google Scholar 

  • The Economist (2012). Additive Manufacturing: Print me a Jet Engine, Schumpter, 22 November.

    Google Scholar 

  • Teece, D.J. (2010). Business Models, Business Strategy, and Innovation, Long Range Planning, 43, 172–194z0.

    Google Scholar 

  • Tibken, S. (2012). CNET, News, Mobile, 30 October, Google ties Apple with 700,000 Android Apps. http://news.cnet.com/8301-1035_3-57542502-94/google-ties-apple-with-700,000-android-apps/ Accessed 4 March 2013.

  • Torvalds, L., & Diamond, D. (2001). Just for fun: The story of an accidental revolutionary. New York: Texere.

    Google Scholar 

  • Vargo, S. L., & Lusch, R. F. (2004). Evolving a new dominant logic for marketing. Journal of Marketing, 68, 1–17.

    Article  Google Scholar 

  • Vargo, S. L., & Lusch, R. F. (2011). Chapter 1: Service dominant logic foundations of e-novation. In H. M. Pattinson & D. R. Low (Eds.), e-Novation for competitive advantage in collaborative globalization: Technologies for emerging e-business strategies (pp. 1–15). Hershey Pa.: IGI Global.

    Chapter  Google Scholar 

  • Von Hippel, E. (2005). Democratizing innovation. Cambrige Ma.: MIT Press.

    Google Scholar 

  • Vrasidas, C., & Veletsianos, G. (2010). Chapter 1: Theoroetical Foundations of Social Computing and Virtual Communities. In P. Zaphiris & C. S. Ang (Eds.), Social computing and virtual communities (pp. 1–20). Boca Raton, Fl: CRC Press.

    Google Scholar 

  • Weick, K. E. (1995). Sensemaking in organizations. Thousand Oaks, CA.: Sage.

    Google Scholar 

  • Whalen, P. J. (2007). Strategic and technology planning on a roadmapping foundation. Research Technology Management, 50(3), 40–51, May/Jun.

    Google Scholar 

  • Woodside, A. G., & Samuel, D. M. (1981). Observations of corporate procurement. Industrial Marketing Management, 10(2), 191–205.

    Article  Google Scholar 

  • Zeng, D., Wang, F.Y., Carley, K.M. (2007). Guest Editors’ Introduction: Social computing. IEEE Intelligent Systems (Sept/Oct), 22(5), 20–22.

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. School of Business, University of Western Sydney, Sydney, Australia

    Hugh M. Pattinson

Authors
  1. Hugh M. Pattinson
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Hugh M. Pattinson .

Editor information

Editors and Affiliations

  1. Department of Business Administration, University of Granada, Granada, Spain

    Francisco J. Martínez-López

Rights and permissions

Reprints and permissions

Copyright information

© 2014 Springer-Verlag Berlin Heidelberg

About this chapter

Cite this chapter

Pattinson, H.M. (2014). e-Novation: A Platform for Innovation in the Digital Economy. In: Martínez-López, F. (eds) Handbook of Strategic e-Business Management. Progress in IS. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-39747-9_33

Download citation

Publish with us

Policies and ethics

Search

Navigation