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Research on the Use, Characteristics, and Impact of e-Commerce Product Recommendation Agents: A Review and Update for 2007–2012

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Handbook of Strategic e-Business Management

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Abstract

Five years have passed since the publication of our MISQ 2007 paper on the use, characteristics, and impact of e-commerce product recommendation agents (RAs). We are interested to learn how the research on e-commerce product RAs has progressed since then. More specifically, we are interested to find out whether the conceptual model that we have developed in our MISQ 2007 paper have received further empirical support and how the conceptual model has been extended. In this chapter, we review empirical studies on e-commerce product recommendation agents published between 2007 and 2012, particularly with respect to the theory that we have advanced in the MISQ 2007 paper. In addition, we update our original conceptual model by integrating important additional dimension(s), if any, revealed in the review of empirical studies.

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Notes

  1. 1.

    http://www.cisco.com/web/about/ac79/docs/retail/Global-eCommerce_POV_IBSG_0407.pdf

  2. 2.

    http://www.forrester.com/US+Online+Retail+Forecast+2011+To+2016/fulltext/-/E-RES60672?docid=60672

  3. 3.

    Empirical papers published in 2006 are also included in the review if they report studies not discussed in the MISQ 2007 paper.

  4. 4.

    Thus, computational experiments were not included in the current review. Also, we excluded personalization studies not focused on products.

  5. 5.

    Thus, studies focused only on examining the interrelationships among different user perceptions were not included in the current review.

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Correspondence to Bo Xiao .

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Xiao, B., Benbasat, I. (2014). Research on the Use, Characteristics, and Impact of e-Commerce Product Recommendation Agents: A Review and Update for 2007–2012. In: Martínez-López, F. (eds) Handbook of Strategic e-Business Management. Progress in IS. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-39747-9_18

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