Abstract
In this paper we investigate the influence of Trust Assurances in Mobile Commerce Applications on the formation of Online Trust. In comparison to existing measuring approaches we therefore developed a more detailed approach of capturing Online Trust. We carried out a study in which Online Trust was captured after an initial interaction with an unknown business partner in form of a fictional Mobile Commerce Application. The generated quantitative and qualitative data allowed for conclusions concerning the formation of Online Trust as well as the influence of Trust Assurances.
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Hesseler, M., Hartmann, G., Karsch, S. (2013). Influence of Trust Assurances in Mobile Commerce Applications on the Formation of Online Trust. In: Marinos, L., Askoxylakis, I. (eds) Human Aspects of Information Security, Privacy, and Trust. HAS 2013. Lecture Notes in Computer Science, vol 8030. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-39345-7_10
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DOI: https://doi.org/10.1007/978-3-642-39345-7_10
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