Abstract
Now, the number of virtual communities in the world is increasing at an unprecedented rate. It has brought a whole new way of the life to people, the new forms of social organization also impact increasingly on everyone in the traditional communities. The rise of social media affords the companies to a richer relationship with the users through the virtual community. At present in domestic, scholars researched virtual community mainly in the concept, network interaction, and knowledge sharing of the virtual community. The literatures of users’ participation in virtual community are relatively few. Understanding the users’ needs in communities is the key to foster and maintain them participation in virtual communities. This paper explores the three stages of fostering participation of members and motivating cooperation in virtual community for virtual community initiator, and we hope to suggest some ideas and methods of for initiators.
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Luo, J. (2013). In Virtual Community: Fostering the Members Participation. In: Qi, E., Shen, J., Dou, R. (eds) The 19th International Conference on Industrial Engineering and Engineering Management. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-38427-1_103
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DOI: https://doi.org/10.1007/978-3-642-38427-1_103
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