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Fast-Start Roadmapping Workshop Approaches

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Technology Roadmapping for Strategy and Innovation

Abstract

Roadmaps support strategic alignment through the creation and use of structured visual representation of the various perspectives needed for successful business and innovation. The process of roadmapping is crucial to achieving this goal, as a means of involving the various stakeholders. Workshops often form a key element of the roadmapping process, providing an opportunity for participants to share and capture views in a creative environment. Workshop methods for supporting such dialogue are described, focusing on product (innovation) level roadmapping. A reference schedule is presented as a basis for designing workshops that bring together cross-functional groups to create a first draft roadmap in a short period of time, leading to consensus-based actions.

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References

  1. De Laat, B., McKibbin, S.: The effectiveness of technology road mapping – building a strategic vision, Dutch Ministry of Economic Affairs (2003), http://www.ez.nl

  2. Phaal, R., Farrukh, C.J.P., Probert, D.R.: T-Plan: the fast-start to technology roadmapping - planning your route to success. Institute for Manufacturing, University of Cambridge (2001)

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  3. Phaal, R., Farrukh, C.J.P., Probert, D.R.: Strategic roadmapping: a workshop-based approach for identifying and exploring innovation issues and opportunities. Engineering Management Journal 19(1), 16–24 (2007)

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Correspondence to Robert Phaal .

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© 2013 Springer-Verlag Berlin Heidelberg

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Phaal, R., Farrukh, C., Probert, D.R. (2013). Fast-Start Roadmapping Workshop Approaches. In: Moehrle, M., Isenmann, R., Phaal, R. (eds) Technology Roadmapping for Strategy and Innovation. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-33923-3_6

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  • DOI: https://doi.org/10.1007/978-3-642-33923-3_6

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-33922-6

  • Online ISBN: 978-3-642-33923-3

  • eBook Packages: EngineeringEngineering (R0)

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