Abstract
The importance of product management in the software industry is widely recognized and empirically validated. Despite its importance, the maturity level of software product management in companies is low, many companies struggle with the challenge of introducing product management. This paper describes a real-world industry experience report of a product management introduction project in a banking and retail IT Solutions Company. We illustrate the initial situation before the product management introduction project, the approach that has been pursued within the project, the challenges of the first year and the experiences that have been made.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Condon, D. (2002). Inside the minds: Software product management: Managing software development from idea to product to marketing to sales. Boston: Aspatore Books.
Ebert, C. (2007). The impacts of software product management. Journal of Systems and Software, 80(6), 850–861.
Ebert, C. (2009). Software product management. Crosstalk, 22, 15–19.
Gorchels, L. (2000). The product manager’s handbook: The complete product management resource. New York: McGraw-Hill Professional.
Kilpi, T. (1998). Improving software product management process: Implementation of a product support system. Proceedings of the thirty-first Hawaii international conference on system sciences, 1998 (Vol. 6, pp. 3–12). Kohala Coast, Hawaii: USA.
Kittlaus, H. B., & Clough, P. N. (2009). Software product management and pricing: Key success factors for software organizations. Berlin/Heidelberg: Springer.
Pragmatic Marketing, Inc. (2012). Pragmatic marketing framework. Retrieved April 17, 2012, http://www.pragmaticmarketing.com/pragmatic-marketing-framework
van de Weerd, I., Brinkkemper, S., Nieuwenhuis, R., Versendaal, J., & Bijlsma, L. (2006). Towards a reference framework for software product management. 14th IEEE international conference on requirements engineering (pp. 319–322). Luxemburg.
Weerd, I., Bekkers, W., & Brinkkemper, S. (2010). Developing a maturity matrix for software product management. Software Business, 51, 76–89.
Xu, L., & Brinkkemper, S. (2007). Concepts of product software. European Journal of Information Systems, 16(5), 531–541.
Acknowledgements
We would like to thank the consulting company McKinsey, who guided the introduction project from an external perspective.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2012 Springer-Verlag Berlin Heidelberg
About this chapter
Cite this chapter
Schloegel, C. (2012). Introduction of Software Product Management at Wincor Nixdorf: Challenges and Lessons Learned. In: Maedche, A., Botzenhardt, A., Neer, L. (eds) Software for People. Management for Professionals. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-31371-4_12
Download citation
DOI: https://doi.org/10.1007/978-3-642-31371-4_12
Published:
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-31370-7
Online ISBN: 978-3-642-31371-4
eBook Packages: Business and EconomicsBusiness and Management (R0)