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Exploring New Ways for Personalized E-Commerce through Digital TV

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Semantic Hyper/Multimedia Adaptation

Part of the book series: Studies in Computational Intelligence ((SCI,volume 418))

Summary

The evolution of information technologies is consolidating recommender systems as essential tools in e-commerce.To date, these systems have focused on discovering the items that best match the preferences, interests and needs of individual users, to end up listing those items by decreasing relevance in some menus. In this paper,we propose extending the current scope of recommender systems to better support trading activities, by automatically generating interactive applications that provide the users with personalized commercial functionalities related to the selected items. We explore this idea in the context of Digital TV advertising, with a system that provide personalized commercial functionalities, gathering contents from multiple sources and bring together semantic reasoning techniques, SWRL rules and new architectural solutions for web services and mashups.

This work has been partially funded by the Ministerio de Educación y Ciencia (Gobierno de España) research project TIN2010-20797 (partly financed with FEDER funds), and by the Consellería de Educación e Ordenación Universitaria (Xunta de Galicia) incentives file CN 2011/023 (partly financed with FEDER funds).

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Author information

Authors and Affiliations

  1. Department of Telematics Engineering, University of Vigo, EE Telecomunicación, Campus Universitario s/n, 36310, Vigo, Spain

    Yolanda Blanco-Fernández, Martín López-Nores, José J. Pazos-Arias & Manuela I. Martín-Vicente

Authors
  1. Yolanda Blanco-Fernández
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  2. Martín López-Nores
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  3. José J. Pazos-Arias
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  4. Manuela I. Martín-Vicente
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Corresponding author

Correspondence to Yolanda Blanco-Fernández .

Editor information

Editors and Affiliations

  1. , Department of Computer Science, University of Central Greece, Lamia, 35100, Greece

    Ioannis E. Anagnostopoulos

  2. in Bratislava, Institute of Informatics, Slovak University of Technology, Ilkovičova 3, Bratislava, 842 16, Slovakia

    Mária Bieliková

  3. Department of Informatics, Ionian University, Tsirigoti Square 7, Corfu, 49100, Greece

    Phivos Mylonas

  4. , Dept. of Communication and Internet Stud, Cyprus University of Technology, 31 Archbishop Kyprianos Str., Lemesos, 3036, Cyprus

    Nicolas Tsapatsoulis

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Blanco-Fernández, Y., López-Nores, M., Pazos-Arias, J.J., Martín-Vicente, M.I. (2013). Exploring New Ways for Personalized E-Commerce through Digital TV. In: Anagnostopoulos, I., Bieliková, M., Mylonas, P., Tsapatsoulis, N. (eds) Semantic Hyper/Multimedia Adaptation. Studies in Computational Intelligence, vol 418. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-28977-4_6

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  • DOI: https://doi.org/10.1007/978-3-642-28977-4_6

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-28976-7

  • Online ISBN: 978-3-642-28977-4

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