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Campaigning and Candidates: Different Strategies for Different Candidates

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Candidates, Parties and Voters in the Belgian Partitocracy

Abstract

Campaigning has evolved over time, especially with the emergence of e-campaigning. While the use of internet and communication technologies (ICTs) in politics has become a popular topic in the current literature on electoral campaigning, it remains unclear what pushes a candidate to use one tool rather than another. This chapter has two main goals, first to scrutinise the use of campaigning tools by the candidates of the 2014 electoral campaign, and secondly, to investigate to what extent the candidate determines the use of one campaigning method rather than the other. By doing so, we aim at tackling the various strategies deployed by candidates to communicate to the electorate during the campaign—while taking into account party norms and contextual factors that may shape these strategies.

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Author information

Authors and Affiliations

  1. Université catholique de Louvain, Louvain-la-Neuve, Belgium

    Maximilien Cogels & Pierre Baudewyns

Authors
  1. Maximilien Cogels
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  2. Pierre Baudewyns
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Corresponding author

Correspondence to Maximilien Cogels .

Editor information

Editors and Affiliations

  1. Lund University, Lund, Sweden

    Audrey Vandeleene

  2. Université catholique de Louvain, Louvain-la-Neuve, Belgium

    Lieven De Winter

  3. Université catholique de Louvain, Louvain-la-Neuve, Belgium

    Pierre Baudewyns

Appendix

Appendix

See Table 6.7.

Table 6.7 Multiple regression models (full models)
Full size table

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Cogels, M., Baudewyns, P. (2019). Campaigning and Candidates: Different Strategies for Different Candidates. In: Vandeleene, A., De Winter, L., Baudewyns, P. (eds) Candidates, Parties and Voters in the Belgian Partitocracy. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-96460-7_6

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