Abstract
The eye tracking technique has been widely used in usability evaluation of screen-based user interfaces. Eye tracking collects user’s visual scanning behaviors during task performance (e.g., shopping holiday gifts on an online store). While eye tracking data contain rich information about user’s performance, meaningful use of eye tracking requires accurate recording of eye movements which has been a challenge to usability practitioners. In the present paper, we will (1) analyze the structure of a saccadic eye movement and its association with cognitive processes, (2) describe today’s most commonly used eye tracking technique, and (3) propose a systematic approach to improving spatial accuracy. The approach includes 6 steps: (1) test design, (2) participant’s seating, (3) test instructions, (4) manufacturer-provided calibration, (5) customer-tailored calibration, and (6) statistical adjustment to calibration.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Yarbus A (1967) Eye movements and vision. Plenum, New York
Li CL, Aivar MP, Tong MH, Hayhoe MM (2018) Memory shapes visual search strategies in large-scale environments. Sci Rep 8:4324
Rogers SL, Speelman CP, Guidetti O, Longmuir M (2018) Using dual eye tracking to uncover personal gaze patterns during social interaction. Sci Rep 8:4271
Ranzini M, Lisi M, Zorzi M (2016) Voluntary eye movements direct attention on the mental number space. Psychol Res 80(3):389–398
Hafed ZM, Krauzlis RJ (2006) Ongoing eye movements constrain visual perception. Nat Neurosci 9:1449–1457
Martinez-Conde S, Macknik SL, Hubel DH (2004) The role of fixational eye movements in visual perception. Nat Rev Neurosci 5:229–240
Schiessl M, Duda S, Thölke A, Fischer R (2003) Eye tracking and its application in usability and media research. MMI Interaktiv
Duchowski AT (2003) A breadth-first survey of eye-tracking applications. Behav Res Methods Instrum Comput 34(4):455–470
Wang L, Stern JA (2001) Saccade initiation and accuracy in gaze shifts are affected by visual stimulus significance. Psychophysiology 38:64–75
Rayner K (1998) Eye movements in reading and information processing: 20 years of research. Behav Res Methods Instrum Comput Psychol Bullet 124:372–422
Google Images Homepage. https://www.google.com/search?tbm=isch&sa=1&ei=xsj4WsKDPK-Rgg-fi5rX4Dg&q=pupil+center+corneal+reflection&oq=pupil+center+&gs_l=img.1.0.0j0i8i30k1l4j0i24k1l2.633037.637451.0.640232.13.13.0.0.0.0.239.1378.10j2j1.13.0….0…1c.1.64.img..0.13.1334…0i67k1j0i10k1j0i5i30k1.0.zw5hz2lesvw#imgrc=JVIY_FUbnBf1oM:&spf=1526254408070. Accessed 15 May 2018
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2019 Springer Nature Switzerland AG
About this paper
Cite this paper
Wang, L. (2019). Interpretation of Eye Tracking Findings in Usability Evaluation. In: Bagnara, S., Tartaglia, R., Albolino, S., Alexander, T., Fujita, Y. (eds) Proceedings of the 20th Congress of the International Ergonomics Association (IEA 2018). IEA 2018. Advances in Intelligent Systems and Computing, vol 822. Springer, Cham. https://doi.org/10.1007/978-3-319-96077-7_69
Download citation
DOI: https://doi.org/10.1007/978-3-319-96077-7_69
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-96076-0
Online ISBN: 978-3-319-96077-7
eBook Packages: Intelligent Technologies and RoboticsIntelligent Technologies and Robotics (R0)