Norms, Nudges, and Autonomy

Abstract

Liberal states traditionally rely on a reasonably narrow set of tools for engaging in social regulation. All of these tools are meant to change individual behaviors. Laws come with implicit force, financial regulations come with monetary carrots and sticks, and information provision informs people of the things that policymakers think they should know. Each of these is meant to guide individual choice making by changing how people evaluate their available options. Because this set of tools is meant to change individual behaviors, it is worth considering what implicit assumptions this set of tools makes about the individuals whose behaviors policymakers are looking to change. Behavioral and social science has not only found some limitations on existing policy tools but has also pointed in the direction of some new tools as well. This is because the model of human choice and behavior is now richer. Nudges and norms provide an expanded toolset for policymakers but raise interesting questions about the legitimacy of the state taking advantage of reductions in agency to achieve policy ends. I argue that this framing misconstrues the situation and suggest that the appropriate guide to any options in the policy tool kit is one of nurturing rather than inhibiting citizen autonomy. Sometimes, this will recommend the use of norms or nudges in place of the standard policy tools.