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Impact of Tourism on Residents’ Quality of Life: Segmentation Analysis and Marketing Implications

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Best Practices in Hospitality and Tourism Marketing and Management

Part of the book series: Applying Quality of Life Research ((BEPR))

Abstract

Tourism has a great potential for enhancing residents’ quality of life (QOL). Nevertheless, a limited number of studies have been carried out in this field. In order to overcome this gap this chapter aims to analyse the heterogeneity of residents of tourism destinations regarding perceptions of tourism impacts on several dimensions of their QOL. A survey of residents of two coastal communities located in the Central region of Portugal (Barra and Costa Nova) was undertaken in 2012 (N = 288). Two Principal Component Analyses (PCAs) were carried out to identify the dimensions both of tourism impacts on QOL and of host-tourist interaction. A hierarchical cluster analysis was carried out based on the dimensions of tourism impacts on QOL. Anova, Kruskal-Wallis and Chi-square tests were used to compare the clusters identified. Results reveal that tourism has a considerable impact on residents’ QOL and that the residents’ communities are heterogeneous regarding the perception of tourism impacts on several dimensions of QOL. Three clusters emerged: Cluster 1 – The most benefited (N = 34.4%); Cluster 2 – The quite benefited (N = 49.7%); and Cluster 3 – The least benefited (N = 16.0%). Statistical significant differences were detected among the clusters regarding several dimensions of host-tourist interaction, place of residence and satisfaction with several issues. Host-tourist interaction emerges as one of the factors with higher positive influence on the perceptions of tourism impacts on residents’ QOL. The chapter ends with some contributions to the development and marketing of tourism destinations.

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Authors and Affiliations

  1. Department of Economics, Management, Industrial Engineering and Tourism, GOVCOPP – Research Unit in Governance, Competitiveness and Public Policies, University of Aveiro, Aveiro, Portugal

    Celeste Eusébio & Maria João Carneiro

Authors
  1. Celeste Eusébio
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  2. Maria João Carneiro
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Correspondence to Celeste Eusébio .

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Editors and Affiliations

  1. School of Business, Finance and Tourism, University of Extremadura, Cáceres, Spain

    Ana María Campón-Cerro , José Manuel Hernández-Mogollón  & José Antonio Folgado-Fernández ,  & 

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Eusébio, C., Carneiro, M.J. (2019). Impact of Tourism on Residents’ Quality of Life: Segmentation Analysis and Marketing Implications. In: Campón-Cerro, A.M., Hernández-Mogollón, J.M., Folgado-Fernández, J.A. (eds) Best Practices in Hospitality and Tourism Marketing and Management. Applying Quality of Life Research. Springer, Cham. https://doi.org/10.1007/978-3-319-91692-7_7

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  • DOI: https://doi.org/10.1007/978-3-319-91692-7_7

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-91691-0

  • Online ISBN: 978-3-319-91692-7

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