Skip to main content
SpringerLink
Log in

Information Systems as a Service (ISaaS): Consumer Co-creation of Value

  • Conference paper
  • First Online:
Service Research and Innovation (ASSRI 2015, ASSRI 2017)

Part of the book series: Lecture Notes in Business Information Processing ((LNBIP,volume 234))

  • 515 Accesses

Abstract

The exchange of goods and services is an essential and intertwined aspect of human activity. Consumer co-creation of value is an important premise of Service-Dominant Logic (SDL). An interesting contrast is that Socio-Technical Design (STD) is shifting its focus towards incompletion of design where consumer complements design in-use. Furthermore, eminent scholars reflecting on the trajectory of the IS field, propose that Complex Adaptive Systems (CAS) and co-evolution as promising avenues to provide a conceptual basis for IS. Ultimately, service is what a consumer seeks from an IS. What distinguishes an IS from other technologies is its dual nature in fulfilling human needs: a direct service provider or mediator for an end-technology. In summary, this research posits that great synergies can be accrued by considering IS as a Service (ISaaS). This discussion while highlighting consumer co-creation of value, strengthens our theoretical understanding of both IS and Service Science disciplines.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 39.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  • Alaa, G., Fitzgerald, G.: Re-conceptualizing agile information systems development using complex adaptive systems theory. Emergence Complexity Organ. 15(3), 1–23 (2013)

    Google Scholar 

  • Alter, S.: Viewing systems as services: a fresh approach in the IS field. Commun. Assoc. Inf. Syst. 26, 195–224 (2010). Article no. 11

    Google Scholar 

  • Babb Jr., J.S., Keith, M.: Co-creating value in systems development: a shift towards service-dominant logic. J. Inf. Syst. Appl. Res. (JISAR) 1(1), 4–15 (2012)

    Google Scholar 

  • Baskerville, R.: Design theorizing individual information systems. In: PACIS 2011 (2011)

    Google Scholar 

  • Benbya, H., McKelvey, B.: Toward a complexity theory of information systems development. Inf. Technol. People 19(1), 12–34 (2006)

    Article  Google Scholar 

  • Boell, S.K., Cecez-Kecmanovic, D.: A hermeneutic approach for conducting literature reviews and literature searches. Commun. Assoc. Inf. Syst. 34, 257–286 (2014)

    Google Scholar 

  • Boell, S.K., Cecez-Kecmanovic, D.: What is an information system? In: 48th Hawaii International Conference on System Sciences, pp. 4959–4968 (2015)

    Google Scholar 

  • Cecez-Kecmanovic, D., Galliers, D.R., Henfridsson, O., Newell, S., Vidgen, R.: The sociomateriality of information systems: current status, future directions. MIS Q. 38(3), 809–830 (2014)

    Article  Google Scholar 

  • Chau, P.Y., Kuan, K.K., Liang, T.: Research on it value: what we have done in Asia and Europe. Eur. J. Inf. Syst. 16(3), 196 (2007)

    Article  Google Scholar 

  • Chesbrough, H.: Bringing open innovation to services. MIT Sloan Manag. Rev. 52(2), 85–90 (2011)

    Google Scholar 

  • Chesbrough, H., Spohrer, J.: A research manifesto for services science. Commun. ACM 49(7), 35–40 (2006)

    Article  Google Scholar 

  • Erickson, T.: Socio-technical design. In: Whitworth, B., de Moor, A. (eds.) Handbook of Research on Socio-Technical Design and Social Networking Systems, pp. 334–335. Information Science Research (IGI Global), New York (2009)

    Google Scholar 

  • Frow, P., Payne, A., Storbacka, K.: Evolving the concept of co-creation: new research propositions. In: Academy of Marketing Conference, Southampton (2012)

    Google Scholar 

  • Gable, G., Rai, A.: Reconceptulising the information system as a service. In: 17th European Conference on Information Systems (2009)

    Google Scholar 

  • Gerstner Jr., L.V.: Who Says Elephants Can’t Dance? Leading a Great Enterprise through Dramatic Change. HarperCollins Publishers Inc., New York (2002)

    Google Scholar 

  • Grover, V., Kohli, R.: Cocreating it value: new capabilities and metrics for multifirm environments. MIS Q. 36(1), 225–232 (2012)

    Google Scholar 

  • Haase, M., Kleinaltenkamp, M.: S-D logic as an example of non-cumulative scientific progress in the marketing discipline. Bus. Adm. Rev. (DBW) 73(2), 95–112 (2013)

    Google Scholar 

  • Hilman, M.H.: Information system as a service: issues and challenges. Jurnal Sistem Informasi 8(2), 71–77 (2013)

    Article  Google Scholar 

  • Jennex, M.E.: Literature reviews and the review process: an editor-in-chief’s perspective. Commun. Assoc. Inf. Syst. 36, 139–146 (2015). Article no. 8

    Google Scholar 

  • Khalifa, A.S.: Customer value: a review of recent literature and an integrative configuration. Manag. Decis. 42(5), 645–666 (2004)

    Article  Google Scholar 

  • Kim, B., Han, I.: The role of utilitarian and hedonic values and their antecedents in a mobile data service environment. Expert Syst. Appl. 38(3), 2311–2318 (2011)

    Article  Google Scholar 

  • Kohli, R., Grover, V.: Business value of it: an essay on expanding research directions to keep up with the times. J. Assoc. Inf. Syst. 9(1), 23–39 (2008)

    Google Scholar 

  • Lusch, R.F., Vargo, S.L.: Service-dominant logic: reactions, reflections and refinements. Mark. Theory 6(3), pp. 281–288 (2006)

    Article  Google Scholar 

  • McKenna, B., Tuunanen, T., Gardner, L.: Consumers’ adoption of information services. Inf. Manag. 50(5), 248–257 (2013)

    Article  Google Scholar 

  • Merali, Y., Papadopoulos, T., Nadkarni, T.: Information systems strategy: past, present, future? J. Strateg. Inf. Syst. 21(2), 125–153 (2012)

    Article  Google Scholar 

  • Morris, A.: Socio-technical systems in ICT: a comprehensive survey. DISI-09-054, University of Trento, p. 16 (2009)

    Google Scholar 

  • Motamarri, S.: A diagnostic view on information technology. SIGSOFT Softw. Eng. Notes 17(4), 68–70 (1992a)

    Article  Google Scholar 

  • Motamarri, S.: Systems modelling and description. SIGSOFT Softw. Eng. Notes 17(2), 57–63 (1992b)

    Article  Google Scholar 

  • Motamarri, S.: Database conversion planning. SIGSOFT Softw. Eng. Notes 18(1), 59–64 (1993)

    Article  Google Scholar 

  • Motamarri, S.: Reflections on artificial intelligence – a hermeneutic journey. In: The 25th Australasian Conference on Information Systems. Auckland University of Technology, ACIS, Auckland (2014)

    Google Scholar 

  • Motamarri, S.: The convergence of SDL and STD towards co-creation. In: ANZMAC-2015, p. 7. UNSW, Sydney, Australia (2015)

    Google Scholar 

  • Motamarri, S.: Consumers’ co-creation of value in Mhealth service. J. Creating Value 3(1), 1–14 (2017)

    Article  Google Scholar 

  • Mumford, E.: The story of socio-technical design: reflections on its successes, failures and potential. Inf. Syst. J. 16(4), 317–342 (2006)

    Article  Google Scholar 

  • Nan, N.: Capturing bottom-up information technology use processes: a complex adaptive systems model. MIS Q. 35(2), 505–507 (2011)

    Article  Google Scholar 

  • Nelson, R.R.: On the uneven evolution of human know-how. Res. Policy 32(6), 909–922 (2003a)

    Google Scholar 

  • Nelson, R.R.: Physical and Social Technologies and their Evolution. Laboratory of Economics and Management, Sant’Anna School of Advanced Studies, Pisa, Italy (2003b)

    Google Scholar 

  • OGC: ITIL, Version 3. Office of Government Commerce, The Stationery Office, London (2007)

    Google Scholar 

  • Oliveira, P., von Hippel, E.: Users as service innovators: the case of banking services. Res. Policy 40(6), 806–818 (2011)

    Article  Google Scholar 

  • Payne, A., Frow, P.: Deconstructing the value proposition of an innovation exemplar. Eur. J. Mark. 48(1), 237–270 (2014)

    Article  Google Scholar 

  • Prahalad, C.K., Ramaswamy, V.: Co-creating unique value with customers. Strategy Leadersh. 32(3), 4–9 (2004)

    Article  Google Scholar 

  • Richard, M.K., Simon, M.K.: Interpreting socio-technical co-evolution applying complex adaptive systems to IS engagement. Inf. Technol. People 19(1), 35–54 (2006)

    Article  Google Scholar 

  • Rust, R.T., Huang, M.H.: The service revolution and the transformation of marketing science. Mark. Sci. 33(2), 206–221 (2014)

    Article  Google Scholar 

  • Sampson, S.E., Froehle, C.M.: Foundations and implications of a proposed unified services theory. Prod. Oper. Manag. 15(2), 329–343 (2006)

    Article  Google Scholar 

  • Sarker, S., Sarker, S., Sahaym, A., Bjorn-Anderson, N.: Exploring value cocreation in relationships between an ERP vendor and its partners: a revelatory case study. MIS Q. 36(1), 317–338 (2012)

    Google Scholar 

  • Schryen, G.: Revisiting IS business value research: what we already know, what we still need to know, and how we can get there. Eur. J. Inf. Syst. 22(2), 139–169 (2013)

    Article  Google Scholar 

  • Sherer, S.A.: Advocating for action design research on it value creation in healthcare. J. Assoc. Inf. Syst. 15(12), 860–878 (2014)

    Google Scholar 

  • Silverman, D.: Formal organizations or industrial sociology: towards a social action analysis of organizations. Sociology 2, 221–238 (1968)

    Article  Google Scholar 

  • Toffler, A.: Future Shock. Bantam, New York (1984a)

    Google Scholar 

  • Toffler, A.: The Third Wave. Bantam, New York (1984b)

    Google Scholar 

  • Tuunanen, T., Myers, M., Cassab, H.: A conceptual framework for consumer information systems development. Pac. Asia J. Assoc. Inf. Syst. 2(1), 47–66 (2010)

    Google Scholar 

  • Vargo, S.L., Akaka, M.A.: Service-dominant logic as a foundation for service science: clarifications. Serv. Sci. 1(1), 32–41 (2009)

    Article  Google Scholar 

  • Vargo, S.L., Lusch, R.F.: Evolving to a new dominant logic for marketing. J. Mark. 68, 1–17 (2004)

    Article  Google Scholar 

  • von Hippel, E.: Sources of Innovation. Oxford University Press, New York (1988)

    Google Scholar 

  • von Hippel, E.: Democratizing Innovation. MIT Press, Cambridge (2005)

    Google Scholar 

Download references

Acknowledgements

This research is supported by an Australian Government Research Training Program.

Author information

Authors and Affiliations

  1. School of Management, Operations and Marketing, University of Wollongong, Wollongong, NSW, 2522, Australia

    Saradhi Motamarri

Authors
  1. Saradhi Motamarri
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Saradhi Motamarri .

Editor information

Editors and Affiliations

  1. Macquarie University, Sydney, New South Wales, Australia

    Amin Beheshti

  2. CSIRO Research Organisation, Dutton Park, Queensland, Australia

    Mustafa Hashmi

  3. Royal Melbourne Institute of Technology, Melbourne, Victoria, Australia

    Hai Dong

  4. Macquarie University, Sydney, New South Wales, Australia

    Wei Emma Zhang

Rights and permissions

Reprints and permissions

Copyright information

© 2018 Springer International Publishing AG

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Motamarri, S. (2018). Information Systems as a Service (ISaaS): Consumer Co-creation of Value. In: Beheshti, A., Hashmi, M., Dong, H., Zhang, W. (eds) Service Research and Innovation. ASSRI ASSRI 2015 2017. Lecture Notes in Business Information Processing, vol 234. Springer, Cham. https://doi.org/10.1007/978-3-319-76587-7_4

Download citation

  • DOI: https://doi.org/10.1007/978-3-319-76587-7_4

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-76586-0

  • Online ISBN: 978-3-319-76587-7

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics

Search

Navigation