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Surveys and Questionnaires

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Modernizing the Academic Teaching and Research Environment

Part of the book series: Progress in IS ((PROIS))

Abstract

The purpose of this chapter is to examine survey questionnaire as an instrument of primary data collection in business research. Data sources and authority are envisaged in this chapter differentiating between the two levels. An investigation of two approaches of primary data collection is developed including observation and communication approaches. The chapter examines self-administered survey questionnaires clarifying the advantages and disadvantages of this instrument. The process of questionnaire design is thoroughly scrutinised with an introduction of 6-W model of questionnaire design. Also questionnaire structure, item content and wording are investigated. Questionnaire response strategy is a crucial factor to be taken into consideration employing open-ended or closed-ended response questions. Researchers’ decision to employ open-ended or closed-ended response is strongly related to research objectives. Ways to investigate instrument improvement are clarified and finally a conclusion is provided.

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Author information

Authors and Affiliations

  1. Faculty of Business Administration, Management Department, Arab International University, Damascus, Syria

    Serene Dalati

  2. Department of Business Information Systems, University of Oldenburg, Oldenburg, Germany

    Jorge Marx Gómez

Authors
  1. Serene Dalati
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  2. Jorge Marx Gómez
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Corresponding author

Correspondence to Jorge Marx Gómez .

Editor information

Editors and Affiliations

  1. Department of Computing Science, University of Oldenburg, Oldenburg, Germany

    Jorge Marx Gómez

  2. Department of Banking and Finance, Arab International University, Damascus, Syrian Arab Republic

    Sulaiman Mouselli

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Dalati, S., Marx Gómez, J. (2018). Surveys and Questionnaires. In: Marx Gómez, J., Mouselli, S. (eds) Modernizing the Academic Teaching and Research Environment. Progress in IS. Springer, Cham. https://doi.org/10.1007/978-3-319-74173-4_10

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