Abstract
This study provides an understanding of the internationalization processes of emerging markets multinationals (EMMNEs), and how they are becoming more important and relevant, as their role on the global market is taking higher importance. A very interesting phenomenon worth studying, is the rapid internationalization of some of those companies. Company’s history, selection of the internationalization process method, the country and company’s contexts, the political environment, the market conditions, and the industry characteristics are some of the points of discussion to identify how an accelerated internalization process affects the growth of multinationals in Latin America (Multilatinas). As a case study for EMMNEs from developing countries in emerging markets, this chapter aims to describe and analyze the Peruvian AJE Group’s accelerated internationalization process.
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Notes
- 1.
Founded in 1970 by Abimael Guzman, inspired by Peruvian Marxist Jose Carlos Mariategui. It had presence throughout the country with operations primarily in rural areas of Ayacucho, Huancavelica and Apumirac, regions with population living in extreme poverty, where the national government had no military existence. In 1992 they detonated a car bomb in Lima, where it killed 25 people, becoming the deadliest attack of this organization. The same year, Abimael Guzman was captured and 1999 Oscar Ramirez, Guzman’s successor was captured as well. Followed by these events, the organization broke up into small factions, diminishing the threat against population. The small bands that remains are nowadays committed to drug trafficking.
- 2.
The Peruvian guerrilla Sendero Luminoso, or Shining Path was created in 1980 as a armed insurgency Maoist group against the Peruvian state. The armed conflict with Shining Path had deep effects in the economy, politics and society in Peru. Shining Path’s tactics and strategies included criticalgeographical elements in the movement’s efforts to overthrow the successive democratic government. Beginning in the mid-1960s the Shining Path established a vast network of supporters and sympathizers in the rural areas of the southern Andean departments of Ayacucho and Apurímac.
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Duque-Ruiz, V., Zuluaga, J.F., Gonzalez-Perez, M.A. (2018). Rapid Internationalization Emerging Markets Multinationals from Latin America: The Case of the AJE Group. In: Khajeheian, D., Friedrichsen, M., Mödinger, W. (eds) Competitiveness in Emerging Markets. Contributions to Management Science. Springer, Cham. https://doi.org/10.1007/978-3-319-71722-7_16
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