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Big Data from a Business Perspective

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  • First Online:
Information Systems (EMCIS 2017)

Part of the book series: Lecture Notes in Business Information Processing ((LNBIP,volume 299))

Abstract

Big data provides new business opportunities. Companies can use big data to gain competitive advantage, and to make disruptive innovations. But also, data acquisition, transformation, integration, analysis and visualization can bring business opportunities. This paper looks at big data from a business perspective. Porter’s value chain model is applied to big data, and is used as a framework to identify business opportunities. Some common revenue models from electronic commerce are presented and their applicability is discussed.

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Notes

  1. 1.

    The DMOZ website was closed in March 2017, but the editors set up a static mirror, and the data sets are still available.

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Author information

Authors and Affiliations

  1. University College of Southeast Norway, Kongsberg, Norway

    Lasse Berntzen

  2. Technical University of Sofia, Sofia, Bulgaria

    Milena Krumova

Authors
  1. Lasse Berntzen
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  2. Milena Krumova
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Corresponding author

Correspondence to Lasse Berntzen .

Editor information

Editors and Affiliations

  1. Department of Digital Systems, University of Piraeus, Piraeus, Greece

    Marinos Themistocleous

  2. Department of Management and Technology, Bocconi University, Milan, Italy

    Vincenzo Morabito

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Berntzen, L., Krumova, M. (2017). Big Data from a Business Perspective. In: Themistocleous, M., Morabito, V. (eds) Information Systems. EMCIS 2017. Lecture Notes in Business Information Processing, vol 299. Springer, Cham. https://doi.org/10.1007/978-3-319-65930-5_10

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  • DOI: https://doi.org/10.1007/978-3-319-65930-5_10

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-65929-9

  • Online ISBN: 978-3-319-65930-5

  • eBook Packages: Computer ScienceComputer Science (R0)

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