Abstract
This chapter argues that there is a need to convince the general public of the importance of languages. It suggests three main ways to achieve a noticeable public presence: awards, artworks and arenas. It provides a number of examples from other subject areas and suggests similar approaches for languages. These could include establishing an annual national prize for an incarnation of multilingualism; an annual commission or competition to provide an artwork on the theme of languages; or developing arenas where people can go to see how languages work, how they are used, and how they evolve: a place in every city, and a national House of Languages. It suggests promoting storytelling sessions, drama groups, poetry readings, public-speaking competitions, singing galas and cultural gatherings, to increase linguistic self-esteem; and designing language-themed products, such as multilingual calendars, postcards, birthday cards and festival posters.
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Crystal, D. (2018). Speaking to the World About Speaking to the World. In: Kelly, M. (eds) Languages after Brexit. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-65169-9_21
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DOI: https://doi.org/10.1007/978-3-319-65169-9_21
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Publisher Name: Palgrave Macmillan, Cham
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Online ISBN: 978-3-319-65169-9
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