Abstract
This chapter looks at the history of Mod’s reception by two different activist traditions in 1960s Britain: the counterculture, focussed on West London, and Cultural Studies, developed in Birmingham’s Centre for Contemporary Cultural Studies (CCCS). It considers how underground, proto-Situationist avant-garde groups, as well as Birmingham School academics (including Richard Hoggart, Stuart Hall, and Dick Hebdige), recognised that Mod was a measure of epistemic shifts in class and social relations in the postwar period.
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Cooper, S. (2018). Heatwave: Mod, Cultural Studies, and the Counterculture. In: Thurschwell, P. (eds) Quadrophenia and Mod(ern) Culture. Palgrave Studies in the History of Subcultures and Popular Music. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-64753-1_5
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