Skip to main content
SpringerLink
Log in

The Impact of Corporate Social Responsibility and Organization Identification on Employee Engagement

  • Conference paper
  • First Online:
Innovative Mobile and Internet Services in Ubiquitous Computing (IMIS 2017)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 612))

Abstract

A successful organization understands employees are the most profitable capital of the organization. Every organization is interested in the ways that can improve the quality of its employees. The study aims to examine relationship between internal CSR, organizational identification and employee engagement. Employees of Wang Steak Group, Mos Burger, McDonald’s and Starbucks in Taiwan are the sample of this research. Sample size of 180 respondents was used and data collected through self -administered questionnaire.

The result depicts that there is significant relationships between external CSR and organization identification and there is also significant relationship between organization identification and engagement. Additionally, both internal and external CSR have positively correlation on employee engagement. Management should focus on external CSR to improve organization identification for employee engagement.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 259.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 329.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  • Aguilera, R.V., Rupp, D.E., Williams, C.A., Ganapathi, J.: Putting the S back in corporate social responsibility: a multi-level theory of social change in organizations. Acad. Manag. Rev. 32(3), 836–863 (2007)

    Article  Google Scholar 

  • Amazeen, M.: Gap: social responsibility campaign or window dressing. J. Bus. Ethics 167–182 (2011)

    Google Scholar 

  • Anaza, N.A., Rutherford, B.: How organizational and employee-customer identification, and customer orientation affect job engagement. J. Serv. Manag. 23(5), 616–639 (2012)

    Article  Google Scholar 

  • Ashforth, B.E., Mael, F.: Social identity theory and the organization. Acad. Manag. Rev. 14(1), 20–39 (1989)

    Google Scholar 

  • Bauman, D.C.: Evaluating ethical approaches to crisis leadership: insights from unintentional harm research. J. Bus. Ethics 98(2), 281–295 (2011)

    Article  Google Scholar 

  • Bagozzi, R.P., Yu, Y.: On the evaluation of structure equation models. Acad. Mark. Sci. 16(1), 74–95 (1988)

    Article  Google Scholar 

  • Boddy, C.R., Ladyshewsky, R.K., Gavin, P.: The influence of corporate psychopaths on corporate social responsibility and organizational commitment to employees. J. Bus. Ethics 97(1), 1–19 (2010)

    Article  Google Scholar 

  • Bozkurt, S., Bal, Yasemin: Investigation of the relationship between corporate social responsibility and organizational citizenship behavior: a research. Int. J. Innov. Bus. 1(1), 40–59 (2012)

    Google Scholar 

  • Brammer, S., Millington, A., Rayton, B.: The contribution of corporate social responsibility to organizational commitment. Int. J. Hum. Resour. Manag. 18(10), 1701–1719 (2007)

    Article  Google Scholar 

  • Brammer, S., Millington, A.: The development of corporate charitable contributions in the UK: a stakeholder analysis. J. Manag. Stud. 41(8), 1411–1434 (2004)

    Article  Google Scholar 

  • Buckingham, M., Coffman, C.: First, Break all the Rules: What the World’s Greatest Managers do Differently. Simon and Schuster, New York (1999)

    Google Scholar 

  • Carmeli, A.: Perceived external prestige, affective commitment, and citizenship behaviors. Org. Stud. 26, 443–464 (2005)

    Article  Google Scholar 

  • Cialdini, R.B., Borden, R.J., Thorne, A., Walker, M.R., Freeman, S., Sloan, L.R.: Basking in reflected glory: three (football) field studies. J. Pers. Soc. Psychol. 34(3), 366–375 (1976)

    Article  Google Scholar 

  • Coffman, C., Gonzalez-Molina, G.: Follow this Path: How the World’s Greatest Organizations Drive Growth by Unleashing Human Potential. Warner Books, Inc., New York (2002)

    Google Scholar 

  • Dutton, J.E., Dukerich, J.M., Harquail, C.V.: Organizational images and member identification. Adm. Sci. Q. 39(2), 239–263 (1994)

    Article  Google Scholar 

  • Edwards, M.R.: Organizational identification: a conceptual and operational review. Int. J. Manag. Rev. 7(4), 207–230 (2005)

    Article  Google Scholar 

  • Endres, Grace M., Mancheno-Smoak, Lolita: The human resource craze: human performance improvement and employee engagement. Org. Dev. J. 26(1), 69–82 (2008)

    Google Scholar 

  • Francis, R., Armstrong, A.: Ethics as a risk management strategy: the Australian experience. J. Bus. Ethics 45(4), 375–385 (2003)

    Article  Google Scholar 

  • Gibbons, J.: Employee engagement: a review of current research and its implications. The Conference Board (2006). http://www.conferenceboard.org/cgibin/MsmGo.exe grab_id=0&EXTRA_ARG=&SCOPE=Public&host_id=42&page_id=3870&query=john%20gibbons&hiword=JOHNS%20JOHNSON%20gibbons%20john%20

  • Graafland, J., van de Van, B.: Strategic and moral motivation for corporate social responsibility. J. Corp. Citizensh. 22, 111–123 (2006)

    Article  Google Scholar 

  • Hair, J.F., Anderson, R.E., Tatham, R.L., Black, W.C.: Multivariate Data Analysis, 5th edn. Prentice Hall, Englewood Cliffs (1998)

    Google Scholar 

  • Hansen, S.D., Dunford, B.B., Boss, A.D., Boss, R.W., Angermeier, I.: Corporate social responsibility and the benefits of employee trust: a cross-disciplinary perspective. J. Bus. Ethics 102, 29–45 (2011)

    Article  Google Scholar 

  • Harter, J.K., Schmidt, F.L., Hays, T.L.: Business-unit-level relationship between employee satisfaction, employee engagement, and business outcomes: a meta-analysis. J. Appl. Psychol. 87(2), 268–279 (2002)

    Article  Google Scholar 

  • Kahn, W.: Psychological conditions of personal engagement and disengagement at work. Acad. Manag. J. 33(4), 692–724 (1990)

    Article  Google Scholar 

  • Kim, Chung Hee, Scullion, Hugh: The effect of corporate social responsibility (CSR) on employee motivation: a cross-national study. Poznan’Univ. Econ. Rev. 13(2), 5–30 (2013)

    Google Scholar 

  • Lii, Y.-S., Lee, M.: Doing right leads to doing well: when the type of CSR and reputation interact to affect consumer evaluations of the firm. J. Bus. Ethics 105, 69–81 (2012)

    Article  Google Scholar 

  • Lin, C.P., Tsai, Y.H., Joe, S.W., Chiu, C.K.: Modeling the relationship among perceived corporate citizenship, firms’ attractiveness, and career success expectation. J. Bus. Ethics 105, 83–93 (2012)

    Article  Google Scholar 

  • Ma, H.: The effects of corporate social responsibility on employee engagement. Dissertations paper (2011)

    Google Scholar 

  • Mael, F., Ashforth, B.E.: Alumni and their alma mater: a partial test of the reformulated model of organizational identification. J. Org. Behav. 13(2), 103–123 (1992)

    Article  Google Scholar 

  • Macey, W.H., Schneider, B., Barbera, K.M., Young, S.A.: Employee Engagement: Tools for Analysis, Practice and Competitive Advantage. Wiley-Blackwell, Malden (2009)

    Book  Google Scholar 

  • Mozes, M., Josman, Z., Yaniv, E.: Corporate social responsibility, organizational identification and motivation. Soc. Responsib. J. 7(2), 310–325 (2011)

    Article  Google Scholar 

  • Ohreen, D.E., Petry, R.A.: Imperfect duties and corporate philanthropy: a Kantian approach. J. Bus. Ethics 106(3), 367–381 (2011)

    Article  Google Scholar 

  • Pinnington, A., Macklin, R., Campbell, T.: Human Resource Management: Ethics and Employment. Oxford University Press, Oxford (2007)

    Google Scholar 

  • Sacconi, L.: Corporate social responsibility (CSR) as a model of ‘extended’ corporate governance: an explanation based on the economic theories of social contract, reputation and reciprocal conformism. LUIC, Ethics, Law and Economics Paper No. 142 (2004)

    Google Scholar 

  • Saks, A.M.: Antecedents and consequences of employee engagement. J. Manag. Psychol. 21(7), 600–619 (2006)

    Article  Google Scholar 

  • Skudiene, Vida, Auruskeviciene, Vilte: The contribution of corporate social responsibility to internal employee motivation. Baltic J. Manag. 7(1), 49–67 (2012)

    Article  Google Scholar 

  • Snider, J., Hill, R.P., Martin, D.: Corporate social responsibility in the 21st century: a view from the world’s most successful firms. J. Bus. Ethics 48(2), 175–187 (2003)

    Article  Google Scholar 

  • Tajfel, H.: Social categorization, social identity and social comparison. In: Tajfel, H. (ed.) Differentiation Between Social Groups, pp. 61–76. Academic Press, London (1978)

    Google Scholar 

  • Tyler, T.R., Blader, S.L.: Cooperation in Groups: Procedural Justice, Social Identity, and Behavioral Engagement. Psychology Press, Ann Arbor (2000)

    Google Scholar 

  • Tyler, T.R., Blader, S.L.: Identity and cooperative behavior in groups. Group Process. Intergroup Relat. 4(3), 207–226 (2001)

    Article  Google Scholar 

  • Vance, R.J.: Employee Engagement and Commitment: A Guide to Understanding, Measuring, and Increasing Engagement in your Organization. The SHRM Foundation, Alexandria (2006)

    Google Scholar 

  • Van Dick, R., Grojean, M.W., Christ, O., Wieseke, J. : Identity and the extra mile: relationships between organizational identification and organizational citizenship behaviour. Br. J. Manag. 17(4), 283–301 (2006)

    Article  Google Scholar 

  • Werther, W.B., Chandler, D.: Strategic Corporate Social Responsibility: Stakeholders in a Global Environment. Sage, London (2006)

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Department of Leisure and Recreation Management, Asia University, Taichung, Taiwan

    Chia-Ju Lu & Chiou-Shya Torng

Authors
  1. Chia-Ju Lu
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Chiou-Shya Torng
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Chiou-Shya Torng .

Editor information

Editors and Affiliations

  1. Faculty of Information Engineering, Fukuoka Institute of Technology, Fukuoka, Japan

    Leonard Barolli

  2. Rissho University, Tokyo, Japan

    Tomoya Enokido

Rights and permissions

Reprints and permissions

Copyright information

© 2018 Springer International Publishing AG

About this paper

Cite this paper

Lu, CJ., Torng, CS. (2018). The Impact of Corporate Social Responsibility and Organization Identification on Employee Engagement. In: Barolli, L., Enokido, T. (eds) Innovative Mobile and Internet Services in Ubiquitous Computing . IMIS 2017. Advances in Intelligent Systems and Computing, vol 612. Springer, Cham. https://doi.org/10.1007/978-3-319-61542-4_76

Download citation

  • DOI: https://doi.org/10.1007/978-3-319-61542-4_76

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-61541-7

  • Online ISBN: 978-3-319-61542-4

  • eBook Packages: EngineeringEngineering (R0)

Publish with us

Policies and ethics

Search

Navigation