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Improving the User Experience and Virality of Tourism-Related Facebook Pages

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Proceedings of the Eleventh International Conference on Management Science and Engineering Management (ICMSEM 2017)

Part of the book series: Lecture Notes on Multidisciplinary Industrial Engineering ((LNMUINEN))

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Abstract

The percentage of people using social network services (SNSs) exceeds 60% in Japan; SNSs are being used by people of various age groups. Recently, the number of companies that use Facebook Pages to advertise their activities and the number of organizations that use them to disseminate information have been increasing. In tourism, disseminating local information on Facebook Pages and increasing the attractiveness of the pages are expected to lead to the promotion of regional tourism industries. In this study, the current state of the use of tourism-related Facebook Pages was examined. The engagement rate and the number of fans were used as an indicator of the attractiveness of Facebook Pages. An increasing the attractiveness of Facebook Pages was examined through emotion analysis of user comments.

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Acknowledgements

This study was supported by Japan Society for the Promotion of Science (JSPS) KAKENHI (Grant Number 15K00476).

Author information

Authors and Affiliations

  1. Hokuriku Gakuin Junior College, Ishikawa, Japan

    Ayako Sawada

  2. Japan Advanced Institute of Science and Technology, Ishikawa, Japan

    Taketoshi Yoshida

Authors
  1. Ayako Sawada
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  2. Taketoshi Yoshida
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Corresponding author

Correspondence to Ayako Sawada .

Editor information

Editors and Affiliations

  1. Business and Administration, Sichuan University, Chengdu, China

    Jiuping Xu

  2. Fuzzy Logic Systems Institute, Tokyo University of Science, Tokyo, Tokyo, Japan

    Mitsuo Gen

  3. Azerbaijan National Academy of Sciences, Baku, Azerbaijan

    Asaf Hajiyev

  4. Monash University, Clayton, Victoria, Australia

    Fang Lee Cooke

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Sawada, A., Yoshida, T. (2018). Improving the User Experience and Virality of Tourism-Related Facebook Pages. In: Xu, J., Gen, M., Hajiyev, A., Cooke, F. (eds) Proceedings of the Eleventh International Conference on Management Science and Engineering Management. ICMSEM 2017. Lecture Notes on Multidisciplinary Industrial Engineering. Springer, Cham. https://doi.org/10.1007/978-3-319-59280-0_53

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  • DOI: https://doi.org/10.1007/978-3-319-59280-0_53

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-59279-4

  • Online ISBN: 978-3-319-59280-0

  • eBook Packages: EngineeringEngineering (R0)

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