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Business-Cycle Research in Marketing

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Handbook of Marketing Decision Models

Part of the book series: International Series in Operations Research & Management Science ((ISOR,volume 254))

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Abstract

The recent Global Financial crisis has reminded companies that macro-economic developments, and especially business-cycle fluctuations , can be among the most influential determinants of a firm’s activities and performance.

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Notes

  1. 1.

    While the majority of the studies in this area rely on objective or “hard” economic data to assess the state of the economy, occasionally, marketing studies have also used surveys to evaluate consumers’ and/or managers’ perception about the ‘severity of the recession’ affecting their industry (e.g., Srinivasan et al. 2005).

  2. 2.

    It is not necessary to include an intercept in Eq. 12.8, as both series are zero-reverting after filtering.

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Author information

Authors and Affiliations

  1. Tilburg University, Tilburg, The Netherlands

    Barbara Deleersnyder & Marnik G. Dekimpe

  2. KU Leuven, Leuven, Belgium

    Marnik G. Dekimpe

Authors
  1. Barbara Deleersnyder
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  2. Marnik G. Dekimpe
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Corresponding author

Correspondence to Barbara Deleersnyder .

Editor information

Editors and Affiliations

  1. Rotterdam School of Management, Erasmus University, Rotterdam, South Holland, The Netherlands

    Berend Wierenga

  2. Department of Marketing, Hong Kong University of Science and Technology, Kowloon, Hong Kong

    Ralf van der Lans

Appendix A

Appendix A

See Table 12.1.

Table 12.1 NBER U.S. business cycle expansions and contractions*
Full size table

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Deleersnyder, B., Dekimpe, M.G. (2017). Business-Cycle Research in Marketing. In: Wierenga, B., van der Lans, R. (eds) Handbook of Marketing Decision Models. International Series in Operations Research & Management Science, vol 254. Springer, Cham. https://doi.org/10.1007/978-3-319-56941-3_12

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