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Two Years on—Developing Metrics for Crowdsourcing with Digital Collections

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Strategic Innovative Marketing

Part of the book series: Springer Proceedings in Business and Economics ((SPBE))

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Abstract

The National Library of Finland has been supporting crowdsourcing from the spring of 2014, when a new version of the presentation system of digitized newspapers, newspapers and ephemera was released at http://digi.kansalliskirjasto.fi. Since then, there has been steady increase in the usage of the crowdsourcing features. These new functionalities enable any registered user to collect clippings from articles, images and anything else from the digital collections, creating their own set of interesting material. The purpose of this research is to follow how the usage of the crowdsourcing features has evolved over the 2 years when it has been available. In addition, we evaluate how the contractually opened in-copyright materials have been used in crowdsourcing. What the metrics tell, is that there has been steady increase in the interest to the crowdsourcing, based on the metrics of collected clippings. Overall, it is possible to see steady increase over 6-, 12- and 24-month periods. However, there is still significant variance between users—the top users cover 46% of all clippings, whereas there is a long tail of users with just one clipping. Based on this data and the work ongoing in development projects, we feel that crowdsourcing is a viable way for a digital library to attract new kinds of users—both the general public and researchers. However, crowdsourcing requires advocacy, and we should put additional focus on communication, functionalities and availability of the new content.

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Acknowledgements

This work was funded by the EU commission through its European Regional Development Fund and the program Leverage from the EU 2014–2020 via Aviisi project—the golden century of newspapers to new use.

Big thanks to Mika Koistinen for hinting about a couple of crowdsourcing projects.

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Correspondence to Tuula Pääkkönen .

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Pääkkönen, T. (2017). Two Years on—Developing Metrics for Crowdsourcing with Digital Collections. In: Kavoura, A., Sakas, D., Tomaras, P. (eds) Strategic Innovative Marketing. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-319-56288-9_59

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