Abstract
Cognitive testing is an established means for pretesting and evaluating survey questionnaires. However, the current set of practices in the field have not been subjected to systematic evaluation, in order to select a set of ‘best practices.’ or even acceptable procedures. Looking to the survey of the future, there are several strands of research that could be helpful. In this (informal) piece, I present several ideas concerning the types of research and development, concerning cognitive interviewing, that could be productive.
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Willis, G. (2018). Cognitive Evaluation of Survey Instruments. In: Vannette, D., Krosnick, J. (eds) The Palgrave Handbook of Survey Research . Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-54395-6_54
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DOI: https://doi.org/10.1007/978-3-319-54395-6_54
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Publisher Name: Palgrave Macmillan, Cham
Print ISBN: 978-3-319-54394-9
Online ISBN: 978-3-319-54395-6
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