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Advanced Methods for Modeling Markets (AMMM)

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Advanced Methods for Modeling Markets

Part of the book series: International Series in Quantitative Marketing ((ISQM))

Abstract

Over the last six decades, marketing concepts, tools, and knowledge have gone through tremendous developments. A general trend toward formalization has affected decision making and has clarified the relationship between marketing efforts and performance measures. This evolution has received strong support from concurrent revolutions in data collection and research methods (Leeflang 2011). In this book we discuss many of these research methods.

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Notes

  1. 1.

    See Leeflang et al. (2015, pp. 18–21).

  2. 2.

    Gupta (1991). See also Vol. I, Sect. 8.4 and Chap. 2.

  3. 3.

    Cameron and Trivedi (2009, pp. 147–149). See also Vol. I, Sect. 6.4.1 and Chap. 2 in this volume.

  4. 4.

    This text is based on Leeflang et al. (2000, pp. 442–444).

  5. 5.

    There is much debate about advantages and disadvantages of CBSEM and PLS. See, e.g., McIntosh et al. (2014) and Rönkkö et al. (2016).

  6. 6.

    See Vol. I, Sect. 2.4.

  7. 7.

    See, for example Judge et al. (1985, Sect. 15.7).

  8. 8.

    We closely follow Leeflang et al. (2015, pp. 205–206).

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Author information

Authors and Affiliations

  1. Department of Marketing, Faculty of Economics and Business, University of Groningen, Groningen, The Netherlands

    Peter S. H. Leeflang, Jaap E. Wieringa & Tammo H. A. Bijmolt

  2. Department of Marketing, Northeastern University, Boston, USA

    Koen H. Pauwels

Authors
  1. Peter S. H. Leeflang
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  2. Jaap E. Wieringa
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  3. Tammo H. A. Bijmolt
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  4. Koen H. Pauwels
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Corresponding author

Correspondence to Peter S. H. Leeflang .

Editor information

Editors and Affiliations

  1. Department of Marketing, University of Groningen, Groningen, The Netherlands

    Peter S. H. Leeflang

  2. Department of Marketing, University of Groningen, Groningen, The Netherlands

    Jaap E. Wieringa

  3. Department of Marketing, University of Groningen, Groningen, The Netherlands

    Tammo H.A Bijmolt

  4. Department of Marketing, D’Amore-McKim School of Business, Northeastern University, Boston, USA

    Koen H. Pauwels

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Leeflang, P.S.H., Wieringa, J.E., Bijmolt, T.H.A., Pauwels, K.H. (2017). Advanced Methods for Modeling Markets (AMMM). In: Leeflang, P., Wieringa, J., Bijmolt, T., Pauwels, K. (eds) Advanced Methods for Modeling Markets. International Series in Quantitative Marketing. Springer, Cham. https://doi.org/10.1007/978-3-319-53469-5_1

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