Abstract
Understanding what motivates creative people, and then channeling their passions and energies toward some common business purpose, is not an easy balance to get right. This chapter explores what a manger in this situation can do. It starts by understanding some of the basic paradigms underlying human resource management in general. There are 10 practical tips for motivating change that emerged during a visit to Sony Pictures’ studio lot in Los Angeles. This chapter also includes an interview with a Danish media executive. She discusses how to manage creative personality types and the responsibilities of a manager to provide learning opportunities in order to prepare employees for the digital disruption happening in the media industry today.
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Seager, P.H. (2017). Managing Creative People: Time to Tear Up the Handbook?. In: Rosenberg, M., Seager, P. (eds) Managing Media Businesses. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-52021-6_9
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DOI: https://doi.org/10.1007/978-3-319-52021-6_9
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