Abstract
Everyone would have noticed several inconsistencies in TV ratings, with many popular programmes going off the air due to lack of sponsors, or certain shows getting undue patronage. Due to the absence of a uniform and transparent TV ratings system, several flaws exist in current rating systems, and they are open to manipulation. The purpose of our innovative invention is to mainly relay data to TV stations of what shows, programmes are watched by whom precisely without any chance for manipulation (with a responsibility of safeguarding one’s private information and biometric data). Details of name or location are not asked, for sake of user’s anonymity (a security perspective). The proposed system is aimed at eliminating shortcomings of currently used ratings systems in the world that are bogged down by issues of transparency, insufficient data, and statistical approximation. Data pertaining to user (age and gender alone) and viewed statistics (shows, time viewed) is transmitted to the cable station, for purposes of ‘feedback’ i.e., showing vital statistics of the individual and the programme watched. This system will undoubtedly be one of the most reliable sources of feedback, compared to the existing systems [4].
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Similar content being viewed by others
References
Business Standard. BARC’s biggest achievement was getting the funding going. (2015, July 7). Retrieved from http://www.business-standard.com/article/companies/barc-s-biggest-achievement-was-getting-the-funding-going-parthodasgupta- 115070700016_1.html
The Economic Times. Meet BARC, a new TV rating system. (2015, May 30). Retrieved from http://economictimes.indiatimes.com/industry/media/entertainment/media/meet-barc-a-new-tv-ratings-system-to-create-anew-set-of-winners-and-losers/articleshow/47477297.cms
The Hollywood Reporter. India launches new TV ratings. (2015, April 30). Retrieved from http://www.hollywoodreporter.com/news/india-launchesnew-tv-ratings-792527
The Financial Express. All BARC, not bite. (2015, May 12). Retrieved from http://www.financialexpress.com/article/industry/companies/all-barc-no-bite/71492
Business Standard. BARC to broaden TV rating system. (2016, March 31) Retrieved from http://www.businessstandard.com/article/pti-stories/barc-to-broaden-tv-ratingsystem-to-include-laptops-phones-116033101079_1.html
Business Standard. New TRP system to start early next year. (2013, April 18). Retrieved from http://www.businessstandard.com/article/management/new-trp-system-to-startearly-next-year-113041801140_1.html
The New Indian Express. Television viewership: TVT to replace TRP. (2013, July 26). Retrieved from http://www.newindianexpress.com/nation/Televisionviewership-TVT-to-replace-TRP/2013/07/26/article1702592.ece
Times Of India. TV ratings must be fair and researched:Prasad. (2016, March 30). Retrieved from http://timesofindia.indiatimes.com/city/mumbai/TV-ratingsmust-be-fair-and-researched-Prasad/articleshow/51617481.cms
New York Times. TV Ratings by Nielsen had errors for months. (2014, October 10). Retrieved from http://www.nytimes.com/2014/10/11/business/media/tvratings-by-nielsen-had-errors-for-months.html?_r=0
The Wall Street Journal. Nielsen Contests Rivals’ Claims, Sparks Fly in Measurement Fight. (2015, September 30). Retrieved from http://www.wsj.com/articles/nielsencontests-rivals-claims-sparks-fly-in-measurement-fight-1443633212
The Wall Street Journal. Nielsen Isn’t Leaving the Living Room. (2015, January 19). Retrieved from http://www.wsj.com/articles/nielsen-isnt-leaving-the-livingroom-heard-on-the-street-1421688753
Poynter. Nielsen method for TV ratings missing minorities, young people. (2013, October 16) Retrieved from http://www.poynter.org/2013/nielsen-method-for-tv-ratingsmissing- minorities-young-people/225876/
The Wall Street Journal. CNBC to Stop Using Nielsen for Ratings. (2015, Jan 6). Retrieved from http://www.wsj.com/articles/cnbc-to-stop-using-nielsen-forratings- 1420520556
Denny Meyera and Rob J. Hyndman. The accuracy of television network rating forecasts: The effects of data aggregation and alternative models. IOS Press. Model Assisted Statistics and Applications 1 (2005,2006) 147–155
International Business Times. Why are TV shows cancelled so quickly? (2014, May 13) Retrieved from http://www.ibtimes.com/why-are-tv-shows-canceled-soquickly- fans-mourn-death-surviving-jack-believe-others- 1583307
Business Insider. The 17 Best TV shows that were cancelled. (2014, October 17) Retrieved from http://www.businessinsider.in/The-17-Best-TV-Shows-That-Were-Canceled/articleshow/44855372.cms
Device Configuration for Multiple Users Using Remote User Biometrics (US 20150205623) Patent granted to Apple Inc. in 2014.
Electronic Device Operation Using Remote User Biometrics (US 20150206366) Patent granted to Apple Inc. in 2014.
The Nielsen company website. Celebrating 25 years of the Nielsen People Meter. (2012, August 30) Retrieved from http://www.nielsen.com/in/en/insights/news/2012/celebrating-25-years-of-the-nielsen-people-meter.html
Business Insider. The Future of TV Browsing Resides on iPad and Laptops. (2011, Sep 8). Retrieved from http://www.businessinsider.com/the-future-of-tvbrowsingresides-on-ipad-and-laptops-2011-9?IR=T
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2016 Springer International Publishing AG
About this paper
Cite this paper
Aswin, T.S., Mittal, K., Vasudevan, S.K. (2016). Efficient Television ratings system with Commercial Feedback Applications. In: Corchado Rodriguez, J., Mitra, S., Thampi, S., El-Alfy, ES. (eds) Intelligent Systems Technologies and Applications 2016. ISTA 2016. Advances in Intelligent Systems and Computing, vol 530. Springer, Cham. https://doi.org/10.1007/978-3-319-47952-1_34
Download citation
DOI: https://doi.org/10.1007/978-3-319-47952-1_34
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-47951-4
Online ISBN: 978-3-319-47952-1
eBook Packages: EngineeringEngineering (R0)