Abstract
This chapter is conceived as a critical discourse analysis which describes the intrusion of neoliberal agenda in the policy texts that regulate the field of science and higher education in postsocialist Croatia. The analysis focuses on the formal properties of neoliberal discourse, its rhetoric and its metaphors, to describe how it marketizes language in order to colonize other discourses. The workings of the neoliberal discourse are pitted against the communist discourse that accompanied the 1958 and 1974 education reform in the socialist Yugoslavia. The comparison is made in order to show why, despite their very similar, economy-driven education policies, neoliberal discourse proves much more effective in the manufacture of public consent, and why the counter-discourse of the 2009 student movement establishes a diachronic continuity necessary for the study of neoliberalism in postsocialist societies.
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Ryznar, A. (2017). Neoliberal Discourse and Rhetoric in Croatian Higher Education. In: Jelača, D., Kolanović, M., Lugarić, D. (eds) The Cultural Life of Capitalism in Yugoslavia. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-47482-3_17
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DOI: https://doi.org/10.1007/978-3-319-47482-3_17
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