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The Impact of Structure Network Parameters on Consumers Behavior: A Cellular Automata Model

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Information Systems Architecture and Technology: Proceedings of 37th International Conference on Information Systems Architecture and Technology – ISAT 2016 – Part III

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 523))

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Abstract

In this paper, the dynamics of the consumer preference change, affected by a word-of-mouth communication (w-o-m), is investigated. Is seems to be interesting, how the network structure parameters (number of contacts, diversity of groups, possibility to change the source of information) influence the consumer behavior on the duopoly market. In the model presented in this article, a two-dimensional cellular automaton (CA) is used which enables to simulate the number of informal contacts, by adoption of variety of different neighborhood radii and also different neighborhood shapes. Although, one type of networks is examined in this article (CA type model), different network structure parameters are obtained by changing the above neighborhood parameters together with varied population densities and an agent movement possibility. The results indicate that the network structure parameters, are of particular importance in the processes of preferences’ change.

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Acknowledgments

The work was partially financially supported by the Polish National Science Center grant no. UMO-2014/15/B/HS4/04433.

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Authors and Affiliations

  1. Faculty of Organization and Management, Silesian University of Technology, Zabrze, Poland

    Agnieszka Kowalska-Styczeń

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  1. Agnieszka Kowalska-Styczeń
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Correspondence to Agnieszka Kowalska-Styczeń .

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Editors and Affiliations

  1. Faculty of Computer Science and Management, Department of Computer Science, Wrocław University of Technology, Wrocław, Poland

    Jerzy Świątek

  2. Department of Management Systems,Faculty of Computer Science and Management, Wrocław University of Technology, Wrocła Department of Management Systems, Wrocław, Poland

    Zofia Wilimowska

  3. Faculty of Computer Science and Management,, Wrocław University of Technology Department of IT and Management, Wrocław, Poland

    Leszek Borzemski

  4. Faculty of Computer Science and Management,, Wrocław University of Technology Department of Computer Science, Wrocław, Poland

    Adam Grzech

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Kowalska-Styczeń, A. (2017). The Impact of Structure Network Parameters on Consumers Behavior: A Cellular Automata Model. In: Świątek, J., Wilimowska, Z., Borzemski, L., Grzech, A. (eds) Information Systems Architecture and Technology: Proceedings of 37th International Conference on Information Systems Architecture and Technology – ISAT 2016 – Part III. Advances in Intelligent Systems and Computing, vol 523. Springer, Cham. https://doi.org/10.1007/978-3-319-46589-0_19

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  • DOI: https://doi.org/10.1007/978-3-319-46589-0_19

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  • Print ISBN: 978-3-319-46588-3

  • Online ISBN: 978-3-319-46589-0

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