Abstract
With the existing insights on writing and publishing marketing journal articles and the discipline’s rapid expansion of publishing opportunities in new US and international marketing journals, one intuitive prediction is marketing scholars’ publishing success of important scientific articles is rapidly becoming a more common occurrence. Yet this trend prediction is perplexing and contradictive because the prestigious and top 25 ranked marketing-oriented journals consistently report annual acceptance rates ranging between 7 % and 18 %. The low acceptance suggest a disconnect gap between conducting important, relevant quality research and ultimately publishing that research in quality journals.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Similar content being viewed by others
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2017 Academy of Marketing Science
About this paper
Cite this paper
Carlson, L., Dorsch, M.J., Haytko, D., Norberg, P., Ortinau, D.J. (2017). Meet with Journal Editorial Reviewers: An Interactive Q&A Discussion on the Difficulties and Issues that Create a Rejection Assessment in the Journal Review Process: An Abstract. In: Stieler, M. (eds) Creating Marketing Magic and Innovative Future Marketing Trends. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-45596-9_205
Download citation
DOI: https://doi.org/10.1007/978-3-319-45596-9_205
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-45595-2
Online ISBN: 978-3-319-45596-9
eBook Packages: Business and ManagementBusiness and Management (R0)