Abstract
This chapter presents the luxury sector and how luxury brands can be managed in a modern, critical way. It explains all you need to know to understand what is different about the luxury sector, including key concepts like value and value creation.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Notes
- 1.
“A business where more than half of the total shares are under control of the members of one family” (Som and Blankaert 2015, p. 158).
- 2.
Bain & Company, Inc., Luxury goods worldwide market study fall–winter 2014.
- 3.
Bain & Company, Inc., Luxury goods worldwide market study fall–winter 2014.
- 4.
For more information see: Silverstein, Michael J., Neil Fiske, and John Butman, Trading Up: Why Consumers Want New Luxury Goods–and How Companies Create Them. Penguin, 2008.
- 5.
Bain & Company, Inc., Luxury goods worldwide market study fall–winter 2014.
- 6.
DNA: deoxyribonucleic acid: it means the core value—the identity.
References
Barney, J. Firm resources and sustained competitive advantage. Journal of management 17.1(1991): 99–120.
Bowman, Cliff, and Veronique Ambrosini. “Value creation versus value capture: towards a coherent definition of value in strategy”. British Journal of Management 11.1 (2000): 1–15.
Christopher Martin. Logistics and Supply Chain Management, London, Pitman Publishing (1992).
Craciun, Liviu, and Cătălin Mihail Barbu. The Brand as Strategic Asset of the Organization. Review of International Comparative Management/Revista de Management Comparat International 15.1 (2014).
Colette, Depeyre and Fabien, Seraidarian, “Un luxe que la France ne peut plus se permettre?”, in Véronique Perret and Gwenaëlle Nogatchewsky (eds.), L’état des entreprises, Repères, La Découverte, pp. 25–34, 2015.
Dereumaux, René-Maurice. Le Luxe et l’image de marque. Market Management 7.1 (2007): 70–78.
Chatriot, Alain. La construction récente des groupes de luxe français: mythes, discours et pratiques. Entreprises et histoire 1 (2007): 143–156.
Colli, Andrea, and Elisabetta Merlo. Family business and luxury business in Italy (1950–2000). Entreprises et histoire 1 (2007): 113–124.
Hatch, Mary Jo, and Majken Schultz. Toward a theory of brand co-creation with implications for brand governance. Journal of Brand Management 17.8 (2010): 590–604.
Hoffmann, Jonas, and Ivan Coste-Manière. Luxury strategy in action. Palgrave Macmillan, 2011.
Kapferer, Jean-Noël, and Vincent Bastien. The specificity of luxury management: Turning marketing upside down. The Journal of Brand Management 16.5-6 (2009): 311–322.
Kapferer, Jean-Noël, and Vincent Bastien. Luxe oblige. No. hal-00786816.2008.
Keller, Kevin Lane. Strategic Brand Management, International Edition: Best Practice Cases in Branding. Pearson Education, 2008.
Kornberger Martin (2010) Brand Society: How Brands Transform Management and Lifestyle, Cambridge University Press.
Kotler Philip, Kartajaya Hermawan, Setiawan Iwan, and Vandercammen Marc (2012) Marketing 3.0. Produits, clients, facteur humain, Bruxelles, De Boeck Supérieur.
Lautissier, Stéphane and Angot, Jacques (2009) Révolution relation: Construire votre écosystème de marque, Paris, Éditions L’Harmattan.
Lepak, David P., Ken G. Smith, and M. Susan Taylor. Value creation and value capture: a multilevel perspective. Academy of management review 32.1 (2007): 180–194.
Mentzer, John T., et al. Defining supply chain management. Journal of Business logistics 22.2 (2001): 1–25.
Michel Géraldine [ed] (2013) Management transversal de la marque, Une exploration au cœur des marques, Paris, Dunod.
Okonkwo, Uché. Sustaining the luxury brand on the Internet. Journal of Brand Management 16.5 (2009): 302–310.
Porter, Michael E., and Philippe de Lavergne. L’avantage concurrentiel. Dunod, 1999.
Riot, Elen, Cecile Chamaret, and Emmanuelle Rigaud. Murakami on the bag: Louis Vuitton’s decommoditization strategy. International Journal of Retail and Distribution Management 41.11/12 (2013): 919–939.
Rigaud, Emmanuelle. Le processus de reconfiguration des ressources dans les fusions-acquisitions: le cas des firmes rachetées dont la marque est conservée. No. halshs-00402799. 2009.
Silverstein, Michael J., and Neil Fiske. Luxury for the masses. Harvard Business Review 81.4 (2003): 48–57.
Som, Ashok, and Christian Blanckaert. The Road To Luxury: The Evolution, Markets and Strategies of Luxury Brand Management. John Wiley & Sons, 2015.
Teece, David J., Gary Pisano, and Amy Shuen. Dynamic capabilities and strategic management. Strategic Management Journal 18.7 (1997): 509–533.
Truong, Y., Simmons, G., McColl, R. and Kitchen, P.J. (2008), “Status and conspicuousness –are they related? Strategic marketing implications for luxury brands”, Journal of Strategic Marketing, Vol. 16 No. 3, pp. 189–203.
Vigneron, Franck, and Lester W. Johnson. Measuring perceptions of brand luxury. The. Journal of Brand Management 11.6 (2004): 484–506.
Wernerfelt, Birger. A resource-based view of the firm. Strategic Management Journal 5.2 (1984): 171–180.
Wiedmann, Klaus-Peter, Nadine Hennigs, and Astrid Siebels. Measuring consumers’ luxury value perception: a cross-cultural framework. Academy of Marketing Science Review 7.7 (2007): 333–361.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2017 The Author(s)
About this chapter
Cite this chapter
Rigaud-Lacresse, E. (2017). Luxury Dynamics. In: Rigaud-Lacresse, E., Pini, F. (eds) New Luxury Management. Palgrave Advances in Luxury. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-41727-1_2
Download citation
DOI: https://doi.org/10.1007/978-3-319-41727-1_2
Published:
Publisher Name: Palgrave Macmillan, Cham
Print ISBN: 978-3-319-41726-4
Online ISBN: 978-3-319-41727-1
eBook Packages: Business and ManagementBusiness and Management (R0)