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Marks & Spencer’s RFID Initiative: Laying the Foundation for Omnichannel Retailing

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Digitally Supported Innovation

Part of the book series: Lecture Notes in Information Systems and Organisation ((LNISO,volume 18))

Abstract

This case study features the experiences of Marks & Spencer, a leading U.K. retailer, in deploying the latest round of its radio frequency identification (RFID) initiative as a way of laying the foundation for attaining omnichannel retailing capabilities. The prize to be obtained is inventory accuracy and reliability; this study focuses on attempts to reach inventory management improvements in the retail stores first. The exploration of M&S is successful and in the future, M&S would like to extend its RFID enablement to its entire supply chain which would include its manufacturers and distribution centers. This case study also uses the qualitative research method of content analysis of conference transcripts of talks given by key M&S executives who deployed their RFID initiatives.

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Author information

Authors and Affiliations

  1. University of New Brunswick Fredericton, Fredericton, NB, Canada

    Rebecca Angeles

Authors
  1. Rebecca Angeles
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Correspondence to Rebecca Angeles .

Editor information

Editors and Affiliations

  1. Department of Management and Technology, Bocconi University, Milano, Italy

    Leonardo Caporarello

  2. Department of Economics, University of Messina, Messina, Italy

    Fabrizio Cesaroni

  3. School of Science, Aalto University, Espoo, Finland

    Raphael Giesecke

  4. Inst. of Sc. and Techn. of Cognition, Rome, Italy

    Michele Missikoff

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Angeles, R. (2016). Marks & Spencer’s RFID Initiative: Laying the Foundation for Omnichannel Retailing. In: Caporarello, L., Cesaroni, F., Giesecke, R., Missikoff, M. (eds) Digitally Supported Innovation. Lecture Notes in Information Systems and Organisation, vol 18. Springer, Cham. https://doi.org/10.1007/978-3-319-40265-9_14

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