Abstract
The story started about ten years ago, when the strategy of the group L’Oréal was established for the conquest of a new billion consumer worldwide. Knowing that one billion consumers are what we already reach in sales, this would have meant roughly doubling the production capacity... and that’s where we started from.
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© 2016 Springer International Publishing Switzerland
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Wolff, E. (2016). L’Oréal Case. In: Baroncelli, C., Ballerio, N. (eds) WCOM (World Class Operations Management) . Springer, Cham. https://doi.org/10.1007/978-3-319-30105-1_3
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DOI: https://doi.org/10.1007/978-3-319-30105-1_3
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Online ISBN: 978-3-319-30105-1
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