Abstract
The growth of many industrialized developed countries relies on small and medium enterprises (SMEs) that are the basis of a solid industrial sector and contribute to the development of the main macroeconomic variables (Calabrese et al. 2002).
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Aiello, G., Donvito, R., Acuti, D., Mazzoli, V., Grazzini, L. (2016). Determinants of SMEs Growth: The Balance Between Innovation and Tradition as Key Factor for Italian Small Business Development. In: Petruzzellis, L., Winer, R. (eds) Rediscovering the Essentiality of Marketing. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-29877-1_70
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DOI: https://doi.org/10.1007/978-3-319-29877-1_70
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