Abstract
The aim of this work is to highlight how the ‘traditional’ approach to cultural tourism should be rethought as part of a broader vision, in which the latest technological devices (smartphones, tablet PCs) and new developments in the ‘smart city’ paradigm can help in the planning and programming of cultural tourism. To this end, this chapter is organized into three main sections: the first shows how cultural tourism is enhanced today because of new technologies, the second offers a brief overview of how the tourism of cultural heritage has been inserted into the domain of smart tourism and how it is being enhanced today, and the third focuses on opportunities for taking a strategic approach to cultural tourism, in order to go beyond local fragmentary promotions, allowing tourists to perceive all cultural offers for a single destination as unique. Finally, conclusions are drawn, with particular attention given to the construction of specific recommendations for the strategic planning and programming of cultural tourism.
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Notes
- 1.
Eighteen Member States and seven other States are included in the initiative as Observers.
- 2.
Italy has the broadest cultural heritage worldwide. It occupies first place on the World Heritage List with its fifty recognized sites (one more than last year, see www.unesco.org). It owns nearly half of the national territory, subject to protections imposed by the Code of Cultural Heritage and Landscape (Legislative Decree No. 42 on 22 January 2004), and cultural goods (archaeological, architectural and museum) surveyed by the Ministry of Cultural Heritage and Activities (MIBAC) exceed 100,000 units (Rapporto Bes 2013 pp. 186–187).
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Acknowledgments
This study is supported by the MIUR (Ministry of Education, Universities and Research, Italy) through a project entitled Governing tHe smart city: a gOvernance-centred approach to SmarT urbanism—GHOST (Project code:RBSI14FDPF; CUP Code: F22I15000070008) financed with the SIR (Scientific Independence of young Researchers) programme. Any opinions, findings and conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of the MIUR.
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Garau, C. (2017). Emerging Technologies and Cultural Tourism: Opportunities for a Cultural Urban Tourism Research Agenda. In: Bellini, N., Pasquinelli, C. (eds) Tourism in the City . Springer, Cham. https://doi.org/10.1007/978-3-319-26877-4_4
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