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How Do Academic Spin-off Companies Generate and Disseminate Useful Market Information Within Their Organizational Boundaries?

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Organizational Innovation and Change

Part of the book series: Lecture Notes in Information Systems and Organisation ((LNISO,volume 13))

  • 2017 Accesses

Abstract

From a market orientation perspective, this study intends to examine how small high-tech firms generate, disseminate and integrate information on customers’ needs, competitors’ activities and market forces within their organizational boundaries in order to define and to implement effective strategies. We perform an explorative qualitative analysis based on Italian and Spanish academic spin-off firms. We find that the activities of generation, dissemination and integration of market information are crucial to develop technological innovations and to obtain positive performance, even if these activities require the definition and development of a sophisticated marketing information system, as well as the availability of economic resources and specialized competences, often more limited in these small firms.

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Author information

Authors and Affiliations

  1. Department of Economics and Business (SEAM), University of Messina, Messina, Italy

    Tindara Abbate & Fabrizio Cesaroni

  2. Istituto di Management, Scuola Superiore Sant’Anna, Pisa, Italy

    Fabrizio Cesaroni

Authors
  1. Tindara Abbate
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  2. Fabrizio Cesaroni
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Corresponding author

Correspondence to Tindara Abbate .

Editor information

Editors and Affiliations

  1. Department of Business Administration, University of Verona, Verona, Italy

    Cecilia Rossignoli

  2. Department of Management, University of Rome "La Sapienza", Rome, Italy

    Mauro Gatti

  3. Department of Management, Accounting and Economics, University of Naples "Parthenope", Naples, Italy

    Rocco Agrifoglio

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Abbate, T., Cesaroni, F. (2016). How Do Academic Spin-off Companies Generate and Disseminate Useful Market Information Within Their Organizational Boundaries?. In: Rossignoli, C., Gatti, M., Agrifoglio, R. (eds) Organizational Innovation and Change. Lecture Notes in Information Systems and Organisation, vol 13. Springer, Cham. https://doi.org/10.1007/978-3-319-22921-8_14

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