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Asymmetrical Power Distribution in Supply Chain Networks: Is There a Right Measurement Method?

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Marketing in Transition: Scarcity, Globalism, & Sustainability

Abstract

The research topic of asymmetrical power relationships has been receiving increasingly more attention lately. However, only a few scientific works have studied the questions of asymmetrical power distribution in the context of supply chain networks. The aim of our work is to identify how capable the existing power measurement efforts are of producing complete and objective measures. Considering the fact that power is a complex construct, fulfillment of our aim should provide an understanding of how strongly it is conceptualized and empirically tested. Thus, we conduct a literature overview on power measurement efforts undertaken in political, sociological, management and marketing studies.

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Belaya, V., Gagalyuk, T., Hanf, J. (2015). Asymmetrical Power Distribution in Supply Chain Networks: Is There a Right Measurement Method?. In: Campbell, C. (eds) Marketing in Transition: Scarcity, Globalism, & Sustainability. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-18687-0_63

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