Abstract
The interest among both academics and practitioners in the mission statement has given rise to a large body of research that has attempted to determine the core elements that a successful mission statement need to incorporate in order to produce sounding outcomes. Such efforts have however, resulted in contradictory evidence regarding the link between mission statement and organisational performance. Against this backdrop, the present study examines the role of organisational commitment in explaining and clarifying the mission-performance link. The study provides evidence that the relationship between mission statement and organisational performance is better understood if taken into account the influence of organisational commitment which proved to act as a mediator variable in the aforementioned relationship. The article concludes by suggesting several avenues to further research.
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Macedo, I.M., Pinho, J.C. (2015). Mission Statements and Performance in Non-Profit Health Care Organisations: An Exploratory Study. In: Campbell, C. (eds) Marketing in Transition: Scarcity, Globalism, & Sustainability. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-18687-0_52
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