Abstract
Assesses the key cultural factors which impact on the organisation and management of international retailing. Explains how identifying and classifying these factors can enable retailers to increase effective market entry and penetration overseas. Includes corporate culture in international retailing, and topical case histories. Concludes with aspects requiring more research.
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© 2015 Academy of Marketing Science
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Hibbert, E.P. (2015). The Impact of Culture on Strategy and Organisation in International Retailing. In: Choudhury, P. (eds) Proceedings of the 1996 Multicultural Marketing Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17395-5_51
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DOI: https://doi.org/10.1007/978-3-319-17395-5_51
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17394-8
Online ISBN: 978-3-319-17395-5
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