Abstract
The escalating cost of health care is viewed by many Americans as one of the major problems facing this country as the 21st Century approaches. The type of health care plan adopted on the Federal or State level and the cost of providing a plan to employees, could have a major effect on the competitiveness of businesses. The purposes of this paper are to describe the Canadian health care system, identify current criticisms of the Canadian and U.S. health care systems, identify criticisms of the Canadian system, briefly review alternatives currently being proposed in the United States, and consider some of the issues relative to strategic choice for U.S. health care.
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Boghossian, F.H., Adams, M.G., Sowle, K.M. (2015). Health Care: A Competitive Environment. In: Choudhury, P. (eds) Proceedings of the 1996 Multicultural Marketing Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17395-5_20
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DOI: https://doi.org/10.1007/978-3-319-17395-5_20
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