Abstract
At the center of many arguments for “free trade” and “fair trade” is the notion that harmonization--or making more similar governmental policies and regulatory requirements concerning environmental and safety standards and similar issues--will further reduce non-tariff barriers to trade. By now the concept of harmonization has been fully incorporated as the norm in international economic relations in the world's trading system. Harmonization has always been an important concept in the evolution of the European Union (EU) and, more recently, it has been adopted in the World Trade Organization (WTO) Technical Barriers to Trade (TBT) agreements.
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© 2015 Academy of Marketing Science
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Rao, P.M. (2015). Harmonization of Consumer Product Safety Standards: International Marketing Issues. In: Manrai, A., Meadow, H. (eds) Global Perspectives in Marketing for the 21st Century. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17356-6_98
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DOI: https://doi.org/10.1007/978-3-319-17356-6_98
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17355-9
Online ISBN: 978-3-319-17356-6
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