Abstract
Definitions of service are numerous, fragmented and inevitably imperfect. Service is simultaneously a process, a social interaction, a relation and an intangible result. In the framework of service activities, there is no clear division between production and exchange, no clear distinction between process and result.
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© 2015 Academy of Marketing Science
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Jallat, F. (2015). Interface Management and Relationship Marketing: An Exploratory Analysis of Complex Exchange Systems within Service Activities. In: Manrai, A., Meadow, H. (eds) Global Perspectives in Marketing for the 21st Century. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17356-6_49
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DOI: https://doi.org/10.1007/978-3-319-17356-6_49
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17355-9
Online ISBN: 978-3-319-17356-6
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