Abstract
We examine the relationship of personal values and arousal tendencies. The relationship is based on telic dominance, a state-based theory developed to explain risk-taking. However, antecedents of telic dominance have been under-studied. Our study seeks to identify the role of personal values as antecedents. In general, we find that personal values and telic dominance tendencies are related.
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© 2015 Academy of Marketing Science
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Shoham, A., Kropp, F., Rose, G.M. (2015). Personal Values and their Impact on Telic Dominance. In: Manrai, A., Meadow, H. (eds) Global Perspectives in Marketing for the 21st Century. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17356-6_24
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DOI: https://doi.org/10.1007/978-3-319-17356-6_24
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17355-9
Online ISBN: 978-3-319-17356-6
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