Abstract
A study of the differences in self-monitoring, the need for social approval of appearance, and conformity in appearance between Asian- and Anglo-American women was conducted. It was found that Asian-American subjects were significantly lower in self-monitoring but significantly higher in need for conformity in appearance than the Anglo-Americans subjects.
1. The researcher acknowledges Dr. Zelda Gilbert of Woodbury University for her assistance and the three reviewers for their invaluable suggestions in the preparation of the final manuscript.
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Kaigler-Walker, K. (2015). Self-Monitoring, Social Approval of Appearance and Conformity of Asian-American and Anglo-American Women: Implications for Consumer Behavior. In: Sirgy, M., Bahn, K., Erem, T. (eds) Proceedings of the 1993 World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17323-8_97
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