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The Competitive Strategies of Chinese Export

  • Conference paper
Proceedings of the 1993 World Marketing Congress

Abstract

The Open Door Policy since 1978 in China has brought about tremendous progress in China’s economic development. Not only the reform has brought about remarkable achievements in raising the national economy, in the expansion of foreign trade, and the improvement standard of living, the free market element has been installed in this originally centrally-planned economy. The decentralisation progress of delegating decision-making power to provinces, municipalities and state controlled industries has increased the national productivity and national output to a large extent, and also has stimulated the flow of trade across the borders. This paper tries to discuss the competitive advantages of certain exporting industries like food, textile, garment and toy industries.

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© 2015 Academy of Marketing Science

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Wing-yiu, C. (2015). The Competitive Strategies of Chinese Export. In: Sirgy, M., Bahn, K., Erem, T. (eds) Proceedings of the 1993 World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17323-8_57

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